Own and optimize the marketing tech stack (HubSpot); manage lead hygiene and routing; support campaign execution and A/B tests; build dashboards for funnel, ROI, and attribution; analyze funnel metrics to improve lead scoring and processes; liaise with Sales Ops and implement tracking, tagging, enrichment, and nurture logic.
We’re looking for a data-driven, systems-savvy Marketing Operations Manager to own the infrastructure, reporting, and processes that power Privy's marketing team. You’ll play a pivotal role in ensuring campaign execution is seamless, lead flow is clean and trackable, and our tech stack drives efficiency and insight.
This is a high-impact role for someone who thrives on cross-functional collaboration, building scalable systems, and digging into the data to find ways to drive pipeline and performance.
What you'll do- Own the marketing tech stack – manage, optimize, and integrate tools like HubSpot.
- Lead database hygiene & lead flow management – ensure proper tracking, segmentation, and routing of all inbound and outbound leads.
- Campaign support – partner with demand gen and lifecycle marketing to execute email campaigns, landing pages, and A/B tests.
- Build reporting infrastructure – create dashboards to track funnel performance, campaign ROI, and attribution insights.
- Enable better decisions – analyze funnel metrics to identify drop-offs, optimize lead scoring, and recommend process improvements.
- Be the liaison to Sales Ops – ensure seamless handoff of MQLs and accurate pipeline tracking.
- Drive operational excellence – implement best practices in tagging, UTM tracking, lead enrichment, and nurture logic.
Requirements
- 3–5+ years in a marketing operations or revenue operations role, ideally in a fast-paced SaaS or ecommerce tech environment.
- Strong hands-on experience with marketing automation (HubSpot required), CRM, and reporting tools (Looker, Tableau, or similar).
- Comfort working with data sets and spreadsheets (SQL a plus but not required).
- Process-driven mindset with a passion for optimization and scalability.
- Strong communicator and collaborator—able to partner with GTM, product, and exec stakeholders.
- Familiarity with multi-channel funnel tracking and attribution models.
Benefits
- High autonomy with no career ceilings.
- Challenging and interesting work.
- Amazing colleagues.
- Competitive salary and equity.
- Work remotely.
- Covered health, dental, and vision insurance.
- Regular team events and off-sites.
- Unlimited PTO and generous paid parental leave.
Privy (privy.com) Boston, Massachusetts, USA Office
201 South St, Suite 202, Boston, Massachusetts, United States, 02111
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