The Marketing Manager will lead marketing initiatives for the Transportation Division, develop go-to-market plans, create marketing collateral, analyze campaign effectiveness, and ensure consistent brand messaging.
About Us:
At eCapital, we are on a mission to ignite growth and empower businesses across North America and the U.K. by accelerating their access to capital. As a leading financial company, our extensive expertise and forward-thinking technology creates customized, cutting-edge solutions for clients in over 80 industries. Our business model has been focused on growth, and through continued expansion through strategic acquisition, we have built a reputation as the strongest alternative lender in the market. We have also been proud to be recognized as a ‘Great Place to Work’ by the Secured Finance Network, named as a prestigious Inc. Magazine Power Partner, and celebrated as a ‘Most Innovative Company’ by ABF Journal, all thanks to our diverse and dynamic team who is the cornerstone of our success.
To continue to innovate and find better solutions for our company and clients, we need bright minds, enthusiastic advocates, and savvy industry professionals. By joining our team, you will have the opportunity to unleash your potential, challenge yourself, and experience the thrill of being part of a rewarding culture.
Are you ready to make an impact and help us shape the future of finance?
The Role:
We are seeking a strategic and results-driven Marketing Manager to support the Transportation Division of our growing business. In this role, you will lead the development and execution of marketing programs that increase brand awareness, drive customer acquisition, and support product adoption for transportation-focused financing solutions. You will own go-to-market strategies for both new and existing offerings, develop integrated campaigns, and work cross-functionally with internal stakeholders including sales, creative teams and SMEs.
You will be part of a collaborative, creative, and metrics-based Marketing team whose goal is to drive business and revenue for the company. You will collaborate with team members and cross-divisional marketing leadership to deliver data-driven results. Big picture thinking with strategic and analytical skills, strong attention to detail, excellent time management skills, and a team-oriented attitude are all keys to being successful.
Key Responsibilities:
At eCapital, we are on a mission to ignite growth and empower businesses across North America and the U.K. by accelerating their access to capital. As a leading financial company, our extensive expertise and forward-thinking technology creates customized, cutting-edge solutions for clients in over 80 industries. Our business model has been focused on growth, and through continued expansion through strategic acquisition, we have built a reputation as the strongest alternative lender in the market. We have also been proud to be recognized as a ‘Great Place to Work’ by the Secured Finance Network, named as a prestigious Inc. Magazine Power Partner, and celebrated as a ‘Most Innovative Company’ by ABF Journal, all thanks to our diverse and dynamic team who is the cornerstone of our success.
To continue to innovate and find better solutions for our company and clients, we need bright minds, enthusiastic advocates, and savvy industry professionals. By joining our team, you will have the opportunity to unleash your potential, challenge yourself, and experience the thrill of being part of a rewarding culture.
Are you ready to make an impact and help us shape the future of finance?
The Role:
We are seeking a strategic and results-driven Marketing Manager to support the Transportation Division of our growing business. In this role, you will lead the development and execution of marketing programs that increase brand awareness, drive customer acquisition, and support product adoption for transportation-focused financing solutions. You will own go-to-market strategies for both new and existing offerings, develop integrated campaigns, and work cross-functionally with internal stakeholders including sales, creative teams and SMEs.
You will be part of a collaborative, creative, and metrics-based Marketing team whose goal is to drive business and revenue for the company. You will collaborate with team members and cross-divisional marketing leadership to deliver data-driven results. Big picture thinking with strategic and analytical skills, strong attention to detail, excellent time management skills, and a team-oriented attitude are all keys to being successful.
Key Responsibilities:
- Lead strategic marketing initiatives for the Transportation Division, supporting financial products and services tailored to trucking companies.
- Develop and execute comprehensive go-to-market plans for products and programs, new and existing.
- Create and manage transportation-focused marketing collateral, including brochures, one-pagers, email campaigns, web content, and case studies.
- Use data and analytics to measure and optimize campaign effectiveness; identify trends and make data-driven decisions to improve outcomes.
- Develop communication strategies that position key division members as industry experts—creating presentations, blog posts, social media content, and other materials that elevate eCapital’s authority within the transportation and financial services sectors.
- Continuously evolve marketing strategies and programs to ensure growth and competitiveness in the transportation financing space.
- Maintain consistent brand messaging and voice across all marketing channels.
- Stay informed on transportation industry trends, regulatory changes, and the competitive landscape to guide marketing strategy.
- Bachelor’s degree in Marketing, Communications, Business, or a related field. MBA is a plus.
- 5+ years of experience in marketing, B2B experience preferred
- Demonstrated experience in developing and executing successful marketing campaigns and GTM strategies.
- Strong analytical skills with a data-driven mindset.
- Excellent verbal and written communication skills.
- Proven ability to work collaboratively with creative teams and cross-functional stakeholders, including SMEs and product leaders.
- Highly organized with strong project management skills and attention to detail.
- Experience with CRM and email marketing platforms, like Salesforce (SF) and Salesforce Marketing Cloud (SFMC).
- Previous experience in financial services.
- A proactive, go above and beyond attitude to help the team achieve goals
- A good sense of humor. We’re only kidding.
- Competitive Compensation
- Annual Bonus Incentives
- PTO
- Health, Dental, and Life Benefits
- 401K Matching
- Abundant professional development opportunities at a growing and thriving Fintech company!
Top Skills
Salesforce
Salesforce Marketing Cloud
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