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ABOUT THE ROLE
Teikametrics is looking for a Mandarin-Speaking Marketing Manager to join our fast-growing dynamic global team to support our expanding APAC customer base. In this role, You will drive lead generation, create optimized Chinese-language landing pages, and expand content on platforms like Tencent Video and Douyin/TikTok. Lead offline marketing efforts through events, partnerships, and affiliates, and boost brand awareness across WeChat and newsletters. Collaborate with sales, track KPIs, and play a key role in Teikametrics’ growth in a dynamic, high-performance team.
HOW YOU’LL SPEND YOUR TIME
- Lead Generation & Acquisition
- Assist to create a Chinese version landing page.
- Optimize the LP for conversions.
- Utilize video platforms like Tencent Video and Douyin/TikTok for content distribution.
- Explore opportunities for offline marketing, such as attending Partner and industry events
- Organize events with partners Develop questionnaires to capture leads during events
- Identify and establish strategic partnerships with relevant companies (CIFNews, STLB, Carbon6...)
- Develop and manage affiliate marketing programs.
- Develop and execute content marketing strategies across various platforms (WeChat, Newsletter, Walmart Connect, etc.)Create engaging content, such as case studies, and growth stories.
- Collaborate with the design team to create visually appealing content.
- Define and track KPIs for brand awareness, lead generation, and conversion rates.
- Analyze website traffic, social media engagement, and lead conversion data.
- Report on campaign performance and ROI.
- Collaboration: Work with the sales team to align marketing efforts with sales goals.
- Stay Updated: Keep up with the latest marketing trends and technologies.
Landing Page (LP) Creation:
Offline Activities:
Partners & Affiliates:
Branding & Awareness:
Content Marketing & Social Media:
Goals & Tracking
Key Performance Indicators (KPIs):
Additional Responsibilities
WHO YOU ARE
- 2+ year of digital marketing experience for lead generation as described above
- Bachelor’s degree - ideally with a concentration in Economics, Marketing, Finance, Business Administration, Commerce, Mathematics, or Communications.
- Master’s Degree in relevant field a plus.
- Fluent command of Mandarin Chinese and English (written and reading)
- This role will be remote based and requires the selected candidate to business hours aligned with Beijing Standard Time (GMT+8) to ensure coverage for our rapidly growing APAC customer base
- Superlative communication skills with deep proficiency in professional writing and presentation
ABOUT TEIKAMETRICS
Teikametrics’ AI-powered Marketplace Optimization Platform helps sellers and brand owners maximize their potential on the world’s most valuable marketplaces. Founded in 2015, Teikametrics uses proprietary AI technology to maximize profitability in a simple SaaS interface. Teikametrics optimizes more than $8 billion in GMV across thousands of sellers around the world, with brands including Munchkin, Clarks, Nutribullet, Conair, Nutrafol, and Solo Stove trusting Teikametrics to unlock the full potential of their selling and advertising on Amazon, Walmart, and other marketplaces.
The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. We are proud to be an equal opportunity employer. A background check will be conducted after a conditional offer of employment is extended.
Teikametrics Boston, Massachusetts, USA Office
Headquartered in Boston, we are a remote-first organization with offices in Seattle, India, Israel, and remote employees across the globe.
What you need to know about the Boston Tech Scene
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Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
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- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
