Manages strategic marketing planning, budgets, success metrics, and campaigns for healthcare institutes, service lines, programs, facilities, and physicians. Leads Marketing Specialists and executes marketing, community relations, and communications initiatives aimed at increasing awareness and preference among consumer and physician audiences. Collaborates with marketing leadership and service line teams while overseeing direct reports.
Job Summary:
Core service lines include heart and vascular care, orthopedics, neurosciences, trauma, cancer, behavioral health, and women’s and children’s services. Through our employed physician network, outpatient centers, hospice, laboratory services, and research and education programs, we deliver coordinated, community-based care across the region.
Works with the Marketing Director and service line leader teams to manage the strategic planning process, develop related budgets and determine key metrics of success. Strives to increase awareness, consideration and preference of services and PPG physicians among key consumer and physician target markets. Leads the team of Marketing Specialists to execute strategic plans.In addition, the Manager will have direct responsibility for execution of marketing, community relations and communication efforts for select Parkview Health institutes, service lines, programs, facilities and physicians.
Qualifications Education: Bachelor's degree in Marketing, communications, Journalism, Public Relations or related field.
License & Cert: Experience:
Must have ten years experience in marketing or communications with healthcare experience preferred. Must have experience in managing direct reports.
Other Qualifications: Demonstrates excellent written and verbal communication skills.
About Us Parkview Health is a not-for-profit, community-owned health system serving Indiana and northwest Ohio. The system includes 16 hospitals, a large, integrated medical group, and more than 17,500 co-workers. Our team has earned national recognition for excellence in safety, quality, patient experience, and workplace culture.Core service lines include heart and vascular care, orthopedics, neurosciences, trauma, cancer, behavioral health, and women’s and children’s services. Through our employed physician network, outpatient centers, hospice, laboratory services, and research and education programs, we deliver coordinated, community-based care across the region.
Similar Jobs
Blockchain • eCommerce • Fintech • Payments • Software • Financial Services • Cryptocurrency
Own global B2B lifecycle and email marketing across prospect and merchant journeys. Develop personalized nurture, onboarding, adoption, retention, churn prevention, and winback programs across North America, the UK, and APAC. Lead email testing, segmentation, AI-enabled personalization, product go-to-market campaigns, reporting, and revenue-impact measurement. Partner with Sales, Product, Content, Revenue Operations, Partnerships, Compliance, and regional teams to improve merchant acquisition, activation, engagement, transaction volume, and lifetime value.
Top Skills:
AIFigmaMarketo
Blockchain • Fintech • Mobile • Payments • Software • Financial Services
Own global B2B lifecycle and email marketing for Afterpay and Cash App merchants. Develop personalized prospect, onboarding, adoption, retention, churn-prevention, and winback journeys across regions. Lead email testing, segmentation, AI-enabled personalization, product launches, reporting, and cross-functional collaboration with Sales, Product, Content, Partnerships, and Compliance to increase pipeline, transaction volume, engagement, and retention.
Top Skills:
AIFigmaMarketo
Artificial Intelligence • Information Technology • Machine Learning • Natural Language Processing • Productivity • Software • Generative AI
Own lifecycle conversion programs that turn free users into paying customers through experimentation, personalization, and AI-driven upsell experiences. Develop email, in-product, and push strategies; build statistically sound testing roadmaps; analyze behavioral and product data; and optimize revenue, retention, and lifetime value. Lead internationalization growth initiatives and support cross-product monetization across the Superhuman suite while partnering with marketing operations, data science, creative, and international teams.
Top Skills:
A/B TestingAi DecisioningBrazeDatabricksEmail MarketingFigmaHightouchIn-Product MessagingIterablePush NotificationsStatsig
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
