Marketing Manager, Paid Search

LastPass is looking for a Marketing Manager, Paid Search:

LastPass is seeking a dynamic and experienced Paid Search Media Manager to join our paid media team. The ideal candidate will lead the strategic and tactical execution across a media mix of Paid Search. Display, and YouTube video campaigns within Google’s and Microsoft’s Ad platform networks. The ideal candidate will have deep understanding and knowledge of SaaS, PLG, and e-commerce motions, with a proven track record in growing B2B and B2C user acquisition.  

If you are passionate about complex problem solving and motivated by scale, then this is the role for you!

Who will you work with?

For the day-to-day, this role will report to the Manager of Digital Marketing Programs, partnering closely with our Performance Marketing Director, and the rest of the LastPass paid acquisition team.  

Cross functionally, this role will also collaborate with other internal functions such as: Web, Analytics, Creative, Demand Generation teams, to develop cohesive media plans for always-on campaigns, strategic initiatives, and executions to support conversion and revenue-driving goals. 

What are some of the exciting challenges you will be working on?

• Own and manage global Paid Search, Display, and Video programs across Google Ads (Search, YouTube, GDN) and Microsoft Ads (Search, Audience Network). 
• Develop and implement advanced bidding, targeting, and keyword strategies to reduce CAC and increase ROI across trial, eCommerce, and lead generation initiatives. 
• Execute campaign setup, daily optimizations, A/B testing, and performance reporting - this is a hands-on keyboard role. 
• Conduct multivariate testing across ads, landing pages, and bid strategies to maximize engagement and conversion rates. 
• Media planning and forecast performance by channel, audience, and geography to identify scalable growth opportunities while maintaining profitability. 
• Provide deep analysis of performance KPIs (CPA, CAC, ROI, LTV) and translate insights into actionable strategies. 
• Stay ahead of platform updates, SEM innovations, and best practices to improve campaign efficiency and output. 
• Partner with the Brand & Creative team to providing creative strategy and insights for paid media asset production (ad copy, display banners, and video/animations) 
• Collaborate with our Web & SEO team to test and optimize landing page experiences to improve conversion rates. 

What does it take to work at LastPass?

• Proven expertise and success in SaaS, PLG, and eCommerce environments, with experience in both B2B and B2C customer acquisition through paid channels. 
• Deep knowledge of Google and Microsoft Ads platforms, performance forecasting, bid algorithms, keyword strategies, web tracking, and campaign scaling techniques to drive growth. 
• Ability to oversee seven-figure paid media budgets and deliver measurable results.  
• Familiarity with CRO methodologies to improve landing page experience and customer journeys. 
• Analytical mindset with fluency in performance metrics and funnel KPIs. 
• Exceptional communication and leadership skills, with the ability to inspire and motivate teams to achieve goals.  
• Strong organizational skills and attention to detail in a fast-paced, growth-focused environment.