Job Description
Are you ready to deliver commercial value for the LEGO® Retail (D2C) business as we build out a new partnership function in the Global Retail Marketing team?
Join us in shaping innovative strategies that will elevate our brand and create unforgettable experiences for our customers!
Core Responsibilities
Partnership Development+ Management – 60%
Consolidate and develop plans for specific IP partner franchises and identify and activate new partner opportunities for these franchises, collaborating closely with internal stakeholders including Category Management, Audience leads, and others.
In collaboration with Analytics and Insights, Category Management and Demand Planning teams, clearly summarize in year franchise level performance to drive future actions and commercial value. Manage performance conversations with a focus on identifying and prioritizing key opportunities.
Collaborate directly with partners to understand, identify and activate opportunities in the partner ecosystem to drive traffic to LEGO Retail stores and to LEGO.COM. Explore opportunities to activate LEGO Retail experiences and events with IP partners.
In collaboration with creative teams, develop a toolkit for LEGO Retail to support and leverage theatrical releases and other cultural moments.
Based on overall partnership framework and strategy, explore and activate new partner opportunities (ex: Payment Providers etc.).
Campaign Development – 40%
Lead campaign development process for partner omnichannel campaigns. Drive innovation in campaigns and collaborate closely with stakeholders across marketing levers (performance marketing, social, CRM, PR, events) to deliver connected campaigns that meet commercial and brand building objectives.
Play your part in our team succeeding
The LEGO Retail organization is responsible for our Direct to Consumer (D2C) business – namely LEGO.com and our portfolio of Branded stores. LEGO Retail is at the heart of the LEGO Group’s 2025 growth strategy. Millions of consumers and shoppers across the globe are seeking unique and memorable experiences with the LEGO® brand, and LEGO Retail is uniquely positioned to deliver an immersive, premium LEGO® branded retail experience.
This role sits within the Global Retail Marketing team, which plays an important role in creating and delivering the global omnichannel marketing plan to meet commercial and brand building objectives. The team is responsible for developing and delivering campaigns, strategy and execution of LEGO Retail paid social and the Catalog, and partnership development. The Global Commercial Partnerships manager will play a critical role in unlocking new partner opportunities to deliver commercial value and experiences.
Do you have what it takes?
Proven partnership development experience, including working with entertainment IP partners.
Marketing strategy and execution skills, ideally in a direct-to-consumer business.
Omnichannel campaign development experience, with understanding of owned, earned, shared and paid marketing levers.
Excellent communication and collaborative skills with the ability to build high trust relationships in a global setting.
Entrepreneurial approach and creative problem solver, energized by finding new opportunities and bringing them to life.
Nice to have:
Retail marketing experience with a shopper-centric approach
Strong experience balancing both brand and commercial performance
Experience delivering marketing campaigns globally
Data curiosity with an analytical approach, influencing partners through insights
Test & Learn mentality: always looking to drive efficiencies and best approach through key findings
Experience navigating a large matrix organization and can work in an agile process
Additional details on this position
The salary for this position has a range of $100,900 - $151,300 USD based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.
This position will be based at 1001 Boylston St. in Boston, MA. Our workplace enables our LEGO Group colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
No relocation assistance is offered for this position.
#LI-SW2
#LI-Hybrid
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
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