The Marketing Innovation Director will lead AI-driven marketing strategies, pilot new tools, evaluate ROI, and enable cross-functional collaboration to enhance marketing efficiency and effectiveness.
About airSlate
airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, airSlate WorkFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.
We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Romania, Ukraine and Philippines.
At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.
Now, we are looking for a Marketing Innovation Director to join our team.
This senior leader will drive innovation within Marketing by evaluating, piloting, and scaling modern technologies—especially AI, machine learning, and automation. The Marketing Innovation Director will ensure that airSlate’s marketing function evolves into a future-ready, AI-powered capability, going beyond operational execution to deliver measurable business impact.
We are looking for someone who not only sets strategy but also rolls up their sleeves and experiments directly with the tools—from generative AI to martech automation. The right person will feel equally comfortable testing, building, and proving value hands-on as they are in leading teams and influencing stakeholders. If you thrive on turning innovation into real-world impact (and don’t mind getting your hands “dirty” in the process), this role is for you.
What you’ll do:
- Evaluate AI Marketing Tools across SEO, PPC, content, creative, and analytics.
- Design and execute an AI Marketing Strategy aligned with AirSlate’s growth goals.
- Run pilots and POCs, test emerging solutions, and scale those that demonstrate ROI.
- Implement AI Tools across campaign operations, PPC management, SEO workflows, and lifecycle marketing.
- Define ROI & Measurement Frameworks to evaluate outcomes, cost savings, and CAC improvements.
- Automate repetitive processes in ad operations, reporting, and content production.
- Build an innovation pipeline that continuously scans for emerging trends (AI-driven SEO, generative advertising, agentic campaign optimization).
- Cross-Functional Enablement: Partner with Sales, Product, and GMs to embed AI-driven insights into GTM strategies.
- Change Management & Training: Upskill the marketing team on AI-driven workflows, building a culture of experimentation.
- Vendor Management: Manage relationships with AI tool providers, negotiate contracts, and ensure seamless integrations.
- Governance & Standards: Ensure ethical AI adoption, compliance with privacy requirements, and consistent use across marketing teams.
What you'll need:
- 7–10 years in digital marketing, growth, or marketing operations, ideally in B2C SaaS or consumer internet.
- Deep understanding of SEO, PPC, customer acquisition funnels, and growth marketing.
- Strong foundation in Generative AI concepts: large language models (LLMs), GenAI techniques (prompt engineering, fine-tuning, retrieval-augmented generation), data strategy, and understanding of how LLMs and AI-driven algorithms impact marketing.
- Familiarity with machine learning techniques (e.g., classification, recommendation, clustering) and their applications in marketing, with GenAI expertise as the primary focus.
- Hands-on experience with AI tools (generative AI, AI SEO/PPC automation platforms, AI-driven creative).
- Proven ability to evaluate, implement, and scale AI solutions within martech stacks (automation, personalization, predictive analytics).
- Track record of leading marketing automation or martech transformations.
- Strong analytical skills; comfort with CAC, LTV, ROI, and AI performance metrics.
- Entrepreneurial mindset with ability to experiment, fail fast, and scale success.
What we offer
Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.
Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth.
Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.
Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.
Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.
Giving back - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.
Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.
It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.
Read our Recruitment Privacy Notice to Learn how we process your personal information.
Top Skills
AI
Automation
Generative Ai
Machine Learning
Martech
Ppc
Seo
airSlate Brookline, Massachusetts, USA Office
17 Station St, Brookline, MA, United States, 02445
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