The Marketing Generalist will manage demand-generation tactics, create marketing metrics reports, oversee digital marketing performance, and handle administrative tasks for the marketing department while maintaining organized records and monitoring competitor activities.
Responsibilities
- Run scheduled demand-generation tactics such as weekly emails, blog posts, and organic social posting
- Create reports on marketing and sales metrics, such as conversion rates
- Weekly report on digital marketing performance (e.g. web traffic and rankings, SEO optimization, search trends, etc.)
- Manage daily administrative tasks to ensure the Marketing department runs smoothly (Jira project management, project briefs, etc.)
- Keep organized records of marketing metrics and results of past campaigns
- Monitor competitors’ marketing activities
- Enjoy working in a collaboratively competitive and fun environment. Achieve your goals while also making others around you better too!
- Be comfortable in a fast-paced, high energy, ever changing environment
- Possess a go-getter attitude! You strive to turn any “No!” you get into a “Yes!”
- Excellent written communication that is substantive and domain-specific - Can you write a good email? Can you write copy around the benefits of a product? Can you write talking points for a PM to deliver to a webinar of customers?
- Design sensibilities - You need to be able to create 1-pagers, you don't need to 100% design and create brochures, one pagers, etc, BUT you should be able to do these on your own whether in Canva, Word, etc, doesn't matter but these have to look good and be high fidelity enough to put in front of prospects and customers without having to always wait for a designer to help you
- Video creation abilities -- can you use tools to record product videos, add slides, and stitch them together?
- Project management skills - prioritize and manage fast-moving initiatives that involve several stakeholders, timed to product releases, with visibility across multiple teams
- Technology savvy - need to be able to use and understand our product and how it maps to the specific needs of our customers
- 100% health care coverage
- 401K with matching
- Dental & Vision
- Parental Leave
- Subsidized gym membership
- Remote work stipend
- Annual team offsite
- Unlimited snacks, coffee, tea (in-house only)
A reasonable estimate of the annual base compensation range for this position is $65,000 - $90,000 USD. This compensation range is specific to the United States and it incorporates many factors including but not limited to an applicant’s skills and prior relevant experience and training; licensures, degrees, and certifications; specific geographic location; internal equity; internal pay ranges; and market data/range parameters.
SchooLinks is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Top Skills
Canva
JIRA
Microsoft Word
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