Marketing Enablement Specialist

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. 

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.  

Role Overview:

We're seeking a passionate, collaborative Enablement and Process Innovation Specialist with a focus on technology who thrives on exploring and implementing cutting-edge AI-driven solutions. In this role, you'll empower our teams to drive continuous learning across the marketing ecosystem, effectively utilize technology platforms, optimize processes, and adopt best practices to drive consistent, measurable outcomes.

Key Responsibilities:

• Enablement Champion: Develop comprehensive training materials, including user guides and instructional videos, and lead engaging training sessions to ensure successful adoption.
• AI Advocate: Actively research, explore, and promote AI-powered tools and automation to drive innovative solutions, greater efficiency, and impactful marketing results. Contribute to lunch and learn series, and annual Innovation Day.
• MarTech Advisor: Provide expert guidance on marketing technology adoption, driving operational efficiency, and improved outcomes across marketing teams and the greater PTC commercial ecosystem.
• Process Innovator: Identify opportunities, evaluate solutions, and implement process enhancements aligned with our marketing operations strategy.
• Performance Tracker: Measure and analyze adoption KPIs, identify areas needing support, and proactively deliver tailored onboarding, training, documentation, and deep-dive sessions to drive continuous improvement.
• Continuous Improvement Analyst: Regularly assess performance, delivering actionable insights and recommendations to enhance outcomes.

What You Bring

• Bachelor’s degree in marketing, technology, business, or a related field.
• 3+ years of experience or demonstrated expertise in marketing technology, marketing operations, demand generation, or automation (B2B preferred).
• Genuine enthusiasm and interest in leveraging AI within marketing technology.
• Hands-on experience with at least two MarTech tools: 6sense, Oracle Eloqua, Salesforce, Salesloft, Knak, Smartling, Seismic, Sitecore, or Smartsheet.
• Excellent communication, collaboration, and interpersonal abilities.
• Highly curious mindset, proactive approach, and adaptability in evolving technology environments.

Preferred Skills:

• Certifications or formal training in MarTech platforms.
• Familiarity with global marketing processes.

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you. 

If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

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