Director, US HCP Marketing Lead (T1D)

Job Description

General Summary:

Vertex is seeking a talented leader to join our US Diabetes Business Unit to support our aspirations of bringing multiple potentially transformative cell therapies to people living with Type 1 Diabetes (T1D).

The Director, US T1D HCP Marketing will lead the healthcare professional and treatment center marketing team within the newly created US Type 1 Diabetes Business Unit.  They will be responsible for helping shape the overall US launch strategy, and developing and executing against the HCP promotional marketing strategy and tactics. The Director will lead all HCP promotional activities through personal and non-personal channels. The successful candidate will have an ability to thrive in a fast-paced, innovation-focused environment with demonstrated strong communication skills, ability to work effectively in cross-functional teams, and have a problem-solving and analytical mindset.  This role will have direct reports, and report to the T1D BU Head of Marketing.

Key Duties and Responsibilities:

• Leverages primary and secondary research to develop clear, actionable insights that accurately inform the key drivers and barriers of adoption for cell therapy

• Works cross functionally to ensure an integrated launch strategy that includes market access, field leadership, medical affairs, and communications

• Ensures that the brand strategy is translated with an effective tactical plan for HCPs, treatment centers, and care teams

• Refines how the potential treatment model will work, and develop a robust plan to ensure the stakeholder experience is seamless from referral through treatment

• Leads data and tech efforts to support cell therapy adoption including CRM software and marketing automation tools, working closely with our data and tech teams

• Measures the impact of our initiatives based on ROI and agilely pivot our investments to maximize impact, constantly looking for opportunities for automation and efficiency

• Engages with the HCP and treatment center thought-leader community to understand challenges and opportunities, gleam critical insights, and influence perceptions for cell therapy

• Collaborates with internal Legal, Medical, and Regulatory partners to deliver a compelling, effective brand campaign for the target HCPs and related care teams

• Works with external agencies to execute promotional strategy and tactics through personal and non-personal channels, while ensuring external partners remain on-time and on-budget

• Collaborates with field leadership and team members to obtain input on launch strategies and tactics; ensures relevant launch KPIs are established, monitored, and optimized

• Leads a team to deliver tactics against the multiple audiences described above

• Role models and instills a culture of compliance focused on ethics and integrity in all we do

Knowledge and Skills:

• Direct experience with communications review committee for review of tactics

• Ability to oversee generation of insights and apply those insights to business problems/opportunities and make strategic recommendations

• Analytical mindset, with demonstrated ability to lead others to solve complex problems

• Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance

• An entrepreneurial and innovative spirit, with an ability to develop creative solutions to complex problems

• Advanced knowledge of market forecasts and relationship of business drivers to revenue

• Advanced working knowledge of MS Office applications, including PPT, Excel and Word

• Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)

Education and Experience:

• Bachelor’s degree required

• Typically requires 10 years marketing, consulting or agency experience in healthcare/biopharmaceuticals and demonstrated supervisory/management experience, or an equivalent combination of experience and education

#LI-KW1

Pay Range:

$195,200 - $292,800

Disclosure Statement:

Flex Designation:

Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as: 
1.    Hybrid: work remotely up to two days per week; or select
2.    On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time. 
 

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [email protected]