The Marketing Director will develop and execute digital marketing strategies to enhance brand visibility and lead generation in the cybersecurity sector, managing campaigns, content creation, and cross-functional collaboration.
About Fortreum
Fortreum is a trusted leader in cloud and cybersecurity services, ranked in the Top 5 FedRAMP Third Party Assessment Organizations (3PAO). We provide independent, third-party and vendor-agnostic regulatory assessment and advisory services, coupled with advanced cybersecurity offensive and compliance technical services to our clients. Our comprehensive service portfolio includes regulatory compliance (FedRAMP, FISMA, SOC, ISO, HIPAA, CMMC) and technical security services (Penetration Testing, Red Teaming, Social Engineering, Attack Surface Analysis and others).
Working with Fortune 500 companies and leading cloud service providers, we've built our reputation on our service-delivery excellence and unwavering commitment to client success. Our rapid growth creates exceptional opportunities for driven professionals to make their mark in the cybersecurity industry with a focus on our core values:
Quality matters most
Customer-driven mindset
Autonomy to do your job
Personal accountability/stewardship
Role Overview
Fortreum is seeking an innovative Manager of Digital Marketing to lead the development and execution of strategies that elevate our presence in the cloud security and compliance market. This role demands a blend of creativity, technical expertise, and strategic thinking to build brand awareness, drive lead generation, and engage target audiences. You'll collaborate with cross-functional teams to design and deliver impactful digital marketing campaigns that support our business objectives.
Key Responsibilities
- Develop and implement comprehensive digital marketing strategies to enhance brand visibility and drive demand generation.
- Develop and support extensive content strategy and execution to include video content/production, whitepapers, blogs, webinars, case studies and social media for our respective practice areas.
- Manage in-house and/or contract design teams and/or content writers.
- Lead the planning and execution of campaigns and events across SEO, paid media, email marketing, social platforms, and content marketing.
- Conduct audience research to understand buyer personas, pain points, and behaviors within the cybersecurity and compliance sector to refine go-to-market strategies.
- Establish and maintain strong collaboration with sales and delivery teams to ensure messaging alignment and campaign success.
- Leverage data analytics to track, measure, and optimize campaign performance, ensuring ROI-driven decision-making.
- Stay up to date on trends in digital marketing, cybersecurity, and regulatory compliance to refine strategies and maintain competitive positioning.
- Manage digital marketing tools and platforms, ensuring effective use and integration for campaign success.
Basic Qualifications
- 10+ years of progressive marketing experience, with a proven track record in the cybersecurity, cloud services, or technology sectors
- 5+ years of experience with B2B marketing, ideally in cybersecurity or cloud services
- 3+ years of people management experience
- Expertise in building and executing data-driven digital marketing campaigns that have driven measurable results.
- Experience with ABM (Account-Based Marketing) and lead nurturing techniques
- Hands on experience in demand generation, digital marketing and content strategy
- Extensive experience in producing video and digital campaigns, including planning, scripting, editing, and post-production
- Proficiency in SEO, SEM, content marketing, and paid advertising strategies
- Strong analytical skills with experience in using CRM, marketing automation tools, and web analytics platforms (e.g., Salesforce, Google Analytics, etc.)
- Demonstrated ability to develop and execute strategic marketing plans from the ground up
- Strong leadership, communication and collaboration skills
- Strong project management and multitasking abilities in a fast-paced, resource constrained environment
Preferred Skills
- Experience in startups or small business environments, where agility and wearing multiple hats is expected
- Ability to manage and optimize website CMS platforms (Wordpress)
- Familiarity with regulatory compliance frameworks (FedRAMP, HIPAA, CMMC, etc)
What Fortreum Offers
We offer a competitive compensation package, where you will be rewarded based on your performance/outcomes and recognized for the value you bring to our business. You will be a part of something special as we continue to grow. The founders have a proven track record of successful company acquisitions/exit of both small and mid-market cybersecurity organizations. Our benefits package includes medical insurance, dental insurance, vision insurance, 401(k) with 5% employer match, company paid short-term disability, company paid long-term disability, company paid AD&D and life insurance, flex time off, annual bonuses, training stipends, certification reimbursements, access to over 30,000 free online training courses, personal cell phone allowance, new hire and annual home office stipend, spot awards and eleven paid holidays.
An Affirmative Action and Equal Opportunity Employer
Fortreum is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. If you’d like to view a copy of the company’s affirmative action plan or policy statement, please email [email protected]. If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail [email protected] or call 703-594-1460. This email and phone number is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
Top Skills
CRM
Google Analytics
Marketing Automation Tools
Salesforce
Web Analytics Platforms
Wordpress
Similar Jobs
Software • App development
As Director of Product Marketing, you will develop GTM strategies, define value propositions, conduct market research, and collaborate across teams to drive customer adoption and revenue growth.
Top Skills:
Asset TrackingB2B SaasInventory ManagementProcurement
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
The Director will lead global partner marketing demand generation and programs, oversee campaign performance, and advocate for partner marketing needs.
Top Skills:
Ai Tool StackGoogle SuiteSFDC
.png)
eCommerce • Fintech • Hardware • Payments • Software • Financial Services
The role involves advising marketing leadership on financial decisions, leading a team, managing financial models, and conducting strategic analyses.
Top Skills:
AIExcelSQL
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
