Marketing Director

About Analog Devices

Analog Devices, Inc. (NASDAQ: ADI ) is a global semiconductor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge. ADI combines analog, digital, and software technologies into solutions that help drive advancements in digitized factories, mobility, and digital healthcare, combat climate change, and reliably connect humans and the world. With revenue of more than $9 billion in FY24 and approximately 24,000 people globally, ADI ensures today's innovators stay Ahead of What's Possible™. Learn more at www.analog.com and on LinkedIn and Twitter (X).

Medical Products : Marketing Director  

Summary: 

Analog Devices, Inc. is looking for a Director of Marketing to join our Medical Products Group in Wilmington, MA.

The medical products group (MPG) is part of Analog Devices’ Emerging Business Unit that is focused on introducing innovative and disruptive products into the market. More specifically, the MPG is currently developing a number of solutions targeted towards management of chronic cardiopulmonary conditions and ambulatory patient monitoring with the mission of improving patient outcomes without over burdening existing clinical workflows.

The Marketing Director will lead all marketing activities for the medical products group and will interface with the medical products leadership team, corporate marketing, and medical products sales to support the product development and commercialization process across full range of MP product initiatives.  

Essential Duties & Responsibilities: 

• Lead market research and optimize market opportunity
• Establish reimbursement strategies
• Align with complimentary ecosystem and channel partners
• Create outward marketing strategies
• GTM planning as well as supporting process to bring solution to market and scale efforts to achieve market penetration / and revenue objectives.
• Collaborate with business development team on offer development
• Work closely with the product team to establish product roadmap
• Other responsibilities include engaging clinical & economic thought leaders and supporting efforts to create strong relationship with key clinical, regulatory and economic stakeholders.   

Minimum Qualifications: 

• Bachelors or Master’s degree  
• 5 Years in Medical Product Marketing / Market Development  

Additional Skills, Knowledge & Abilities: 

• Prior experience in working with hospital and physician-based products / solutions.  
• Track record developing markets for new / disruptive medical device technologies.  
• Ability to work effectively with KOL’s to drive adoption of new technologies  
• Experience working closely with clinical, regulatory, compliance and operations team to accelerate enhancements to existing solution and ensure product leadership  
• Work closely with sales and offer development to maximize revenues and profitability  
• Maximize all elements of solution offering to effective positioning in market   
• Work closely with Corporate team to optimize branding, website, social media and meetings /events  

Preferred  

• Strong knowledge of value-based medicine and stakeholders including MA Plans and ACO’s  
• Experience with Healthcare based SAAS solutions 
• Experience with project management (complex)  

Travel Required: 30% 

For positions requiring access to technical data, Analog Devices, Inc. may have to obtain export  licensing approval from the U.S. Department of Commerce - Bureau of Industry and Security and/or the U.S. Department of State - Directorate of Defense Trade Controls.  As such, applicants for this position – except US Citizens, US Permanent Residents, and protected individuals as defined by 8 U.S.C. 1324b(a)(3) – may have to go through an export licensing review process.

Analog Devices is an equal opportunity employer. We foster a culture where everyone has an opportunity to succeed regardless of their race, color, religion, age, ancestry, national origin, social or ethnic origin, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, parental status, disability, medical condition, genetic information, military or veteran status, union membership, and political affiliation, or any other legally protected group.

EEO is the Law: Notice of Applicant Rights Under the Law.

Job Req Type: Experienced

Required Travel: Yes, 25% of the time

Shift Type: 1st Shift/Days