Marketing Coordinator, Field Events & ABM

Overview 

The Marketing Coordinator supports Middle East enterprise healthcare growth by executing field programs and account-based marketing (ABM) activities that generate qualified meetings and pipeline. Reports to Marketing Manager, this role partners closely with Sales to deliver well-run engagements (events, executive roundtables, webinars) and disciplined follow-up. 

Specialization 

Field marketing execution + ABM support: Delivery of programs and account-based activities for Tier 1/2 accounts, with strong coordination across Sales, subject-matter experts (SMEs), and vendors. 

Responsibilities 

• Execute Field programs (executive roundtables, hosted forums, webinars, conferences): project plans, timelines, speaker coordination, vendor management, attendee experience, and on-the-day delivery. 

• Support ABM execution for named Tier 1/2 accounts (as defined by the Marketing Manager and Sales): coordinate contact list preparation, invite waves, tailored event formats, and follow-up motions with Sales. 

• Run follow-up operations for the programs you execute: lead capture QA, attendee lists, handoff notes, follow-up cadence coordination with Sales, and meeting scheduling support. 

• Create and coordinate content/design assets for field and ABM activities you own—using in-house tools and/or briefing and coordinating third-party vendors for assets such as invitations, agendas, social tiles, banners, signage, email copy, and recap posts. 

• Coordinate with the Digital & Marketing Ops Marketing Coordinator to ensure promotion and tracking are set up (landing pages, emails, UTMs), and provide timely inputs required for campaign builds. 

• Support partner/customers co-marketing execution where relevant (Go-Live, Interviews, Signing ceremonies, Kick off events and other in account support). 

• Maintain program documentation (checklists, runbooks, post-mortems) and propose practical improvements for future iterations. 

• Follow established brand, compliance, and approval processes. 

• Manage 3rd party events management organization and establish strong professional relationships. 

 Qualification and experience 

• Minimum 2 years’ experience in B2B marketing (field/events/ABM support preferred) 

• Proven ability to coordinate multiple workstreams with deadlines (vendors, speakers, internal stakeholders). 

• Effective writing skills for invitations, event communications, and follow-up messages. 

• Strong stakeholders’ management and event management skills  
• Fluent English required; Arabic is a plus. 

Personal Specification 

• Organized, detail-oriented, and comfortable working from checklists/runbooks. 

• Strong communicator who builds trust with Sales and vendors. 

• Proactive, solution-focused, and reliable. 

• Commercially curious—understands that the goal is meetings/pipeline, not activity volume. 

• Team player with a hands-on, execution-first mindset.  

Education and training 

• Bachelor’s degree in marketing, communications, business, or related field