Marketing Coordinator, Email

Founded in 1876, the Appalachian Mountain Club (AMC) is the oldest conservation and recreation organization in the United States. Our mission is simple yet powerful: foster the protection, enjoyment, and understanding of the outdoors. 

The Marketing Coordinator is responsible for the day-to-day execution of AMC's email marketing program and plays an important role in supporting revenue, engagement, and growth goals through email marketing. Reporting to the Director of Growth Marketing and sitting on the Growth Marketing team, this position helps execute email communications that support membership, fundraising, lodging, outdoor programs, advocacy, and more. 

This is an ideal opportunity for someone who enjoys combining creativity, organization, analyzing results, and collaborating across teams to deliver high-quality marketing. 

What You'll Be Doing At AMC

• Build, test, schedule, and deploy emails including newsletters, automations, promotional and transactional sends using Salesforce Marketing Cloud. 

• Execute lead generation initiatives and email list growth opportunities. 

• Create and maintain email templates that align with AMC brand standards. 

• Monitor deliverability, engagement, and primary email KPIs including open rates, click through rates, conversions, and revenue. 

• Build and manage audiences to support marketing initiatives. 

• Identify and execute A/B testing opportunities related to subject lines, audience targeting, messaging, timing, creative, and user engagement. 

• Manage project workflows using AirTable, and other project management tools to ensure campaign deliverables remain on schedule. 

• Partner with stakeholders across AMC to ensure email content, targeting, landing pages, and user experiences are launch-ready. 

• Participate in AMC events and activities to better understand and engage with AMC's community. 

• Perform other duties as assigned. 

What AMC Is Looking For

Required Qualifications 

• Bachelor's degree or equivalent combination of education and experience. 

• 1-3 years of experience in email marketing, digital marketing, marketing operations, communications, nonprofit marketing, or a related field. 

• Experience building and deploying email campaigns. 

• Excellent written and verbal communication skills. 

• Strong organizational and project management skills. 

• Ability to manage multiple priorities in a collaborative, fast-paced environment. 

Preferred Qualifications 

• Experience with Salesforce Marketing Cloud or another email marketing platform. 

• Familiarity with audience segmentation, campaign analytics, marketing automation, and A/B testing. 

• Experience using Airtable, Jira, or similar project management tools. 

• Passion for the outdoors and enthusiasm for AMC's conservation, recreation, and community-building mission. 

What AMC Can Offer You

Salary: $44,300 - $52,428

We are committed to fair compensation practices, and we encourage qualified candidates to apply. The initial salary represents our starting point, and our compensation philosophy is designed to reward and recognize the contributions of our employees as they grow within the organization. External candidates typically begin their journey with us at the starting point of the salary range. The final compensation offer will be based on factors such as experience, education, skills and geographic differential relevant to the position, and will be discussed during the interview process.  

Benefits  

• Health Plan: Generous employer contributions through Cigna with optional vision and dental.  

• Other Insurance: 100% employer paid life insurance, AD&D insurance, long-term disability.  

• Career Progression: The potential to have annual compensation reviews commensurate with performance and effort.  

• Retirement: Mandatory 403(b) with 4% matching employer contributions and a vesting schedule.  

• Paid Time Off: up to 4 weeks of paid earned time and up to 11 paid company holidays.  

• Other Team Member Perks:  

• 30% discount on AMC Merchandise  

• Free Annual AMC Membership  

• 10 Free nights at AMC locations  

• Educational Assistance  

• Prodeals discounts on equipment & gear and more!  

To Apply:  

Please include a resume and letter of interest. No phone calls or agencies please.  

AMC’s commitment to working at the intersection of people and the outdoors extends to our hiring process. Every application is reviewed by real people and our team does not use AI to screen candidates or replace human judgment.

As we review your resume and setup interviews, our goal is to get to know you as an individual. While AI may be a helpful preparation tool, it is important to know that our priority is to understand your unique voice, experience, and perspective. If your application includes a writing prompt, please be prepared to discuss your reasoning and approach.

AMC encourages all interested candidates to apply, even if they do not meet every listed qualification. If you have a passion for the outdoors and believe your skills and experiences align with this role, we welcome your application.  

The Appalachian Mountain Club has zero tolerance for child abuse or placing children in danger. The AMC requires all employees who work in a program or facility that serves children, disabled persons, or the elderly to have a criminal background record check performed on their name annually with employment contingent upon satisfactory results.