Marketing & Campaign Operations Specialist

We are looking for a data-driven Marketing & Campaign Operations Specialist to sit at the intersection of campaign execution, data engineering, and marketing performance. This role is not about simply running email blasts, launching ad campaigns, or enriching contact data; it is about building the architectural pipes that power our outbound and inbound marketing engines, and fine-tuning as you go.

The ideal candidate possesses the analytical mindset of a marketing operations lead, with the communications, strategy, and autonomy of a growth marketer. You will be responsible for orchestrating multi-source data workflows and campaigns on behalf of field marketing, owning marketing infrastructure and the tech stack (e.g. HubSpot/Salesforce), and managing marketing budget tracking and performance reporting to justify continued marketing investment.

What Your Impact Looks Like

At Shift, we value ownership from day one. In this role, you will:

Marketing Campaign Optimizations (40%)

• Be the go-to marketing expert on all things digital, support field marketing in strategizing, creating, and reporting on all types of digital campaigns (email, display, search, and organic channels). 
• Work with brand and project management to templatize as much of the campaign planning process as possible
• Regularly report on campaign performance, implement testing scenarios as needed, document winning strategies, suggest opportunities for improvement, and share results with broader GTM stakeholders
• Build robust campaign workflows and automations that allow for best-in-class digital experiences, personalizations, and insights 

Marketing Operations & Infrastructure (30%)

• Audit tool utilization across our marketing stack (including Contrast, Asana, Canva, and more), handling user management, integration upkeep, and new tool recommendations
• Manage the lifecycle of marketing data flowing between HubSpot and Salesforce, ensuring strict data hygiene, crisp lead-to-account mapping, and seamless handoff processes
• Research, select, and implement a data orchestration tool of record; ensuring marketing & sales data (contacts, leads, and accounts) are enriched and automated wherever possible
• Work closely with Sales Operations and Sales Enablement to ensure marketing processes are documented and trained, share tool changes, release notes, and digital best practices with field marketing

Budgeting, Reporting, and Analytics (30%)

• Build and own the dashboards that track core marketing metrics (Pipeline, influence, impact, and ROI) 
• Act as the primary gatekeeper for the marketing budget. Track monthly media spend (e.g., LinkedIn, Google Ads) and software expenses against our
• Manage the annual planning process
• Translate raw marketing data into strategic insights for leadership, clearly demonstrating how our data orchestration efforts translate to pipeline impact.

We are looking for a Shifter who is...

• Ops Fluent: You bring 3–5+ years of experience in Marketing Operations, RevOps, or Growth Marketing at a B2B SaaS or technology company.
• Tech Savvy: You possess deep administrator familiarity with HubSpot and Salesforce, specifically regarding custom object mapping, routing rules, and workflow builders.
• Data Architect: You have proven expertise building automated data tables, managing API connections, enrichment waterfalls, and manipulating unstructured data using orchestration tools like Clay or Zapier.
• Growth Minded: You thrive on testing new automated techniques, welcome a high appetite for change, and are excited about using emerging AI tools to scale marketing systems. You actively look for ways to continuously improve workflows and help your peers grow.
• Communicator with Impact: You can tailor highly technical data insights into structured, clear, and relevant stories for non-technical stakeholders or executives. You listen carefully to ensure mutual understanding before executing next actions.
• Collaborative: You naturally partner with cross-functional teams across different countries, seeking out global strengths to deliver unified outcomes. You build long-term alignment and trust through consistent, transparent updates.

Interview Process:

• Recruiter Interview
• Hiring Manager Interview
• Interviews with Marketing and Sales Ops Teammates
• Case Study (Presentation and Panel Discussion)