Marketing Associate Sr, Strategic Partnerships

About Us

Finance of America helps homeowners 55+ access the equity they’ve built while staying in full control of their home and their financial future. Through a range of reverse mortgage solutions, we help customers shape the retirement they’ve earned while continuing to evolve how we serve and work together.

Joining Finance of America now means stepping into a period of momentum and growth, with teams actively shaping what comes next and opportunities to make an impact and grow your career.

To learn more about us, visit www.financeofamerica.com

Purpose of Role

Responsible for driving strategic marketing initiatives that support B2B partner growth, brand visibility, and revenue generation through best-in-class event execution, business development marketing support, and high-impact creative asset development within a regulated financial services environment.

Key Responsibilities and Expectations

• Develops and executes a comprehensive national event strategy across in-person, virtual, and small-group formats, including tradeshows, partner events, executive roundtables, and speaking engagements.
• Leads end-to-end event planning and execution, including logistics, messaging, presentation alignment, speaker coordination, and post-event performance analysis.
• Partners with sales and marketing leadership to support business development initiatives, including lead generation, nurturing strategies, onboarding support, and account-based marketing (ABM) programs.
• Collaborates cross-functionally to design and execute integrated marketing campaigns that align with company strategy, OKRs, and growth priorities.
• Owns partner and sales team marketing asset development from concept through delivery, ensuring alignment with brand, compliance, and business objectives.
• Manages marketing asset delivery platforms, including asset inventory, organization, and governance to ensure ease of access and scalability.
• Monitors and analyzes asset usage and engagement data to provide reporting, insights, and recommendations on asset effectiveness and optimization.
• Recommends and evolves asset types and formats based on partner needs, performance data, and business objectives.
• Works closely with creative teams to clearly communicate direction, provide feedback, and ensure timely delivery of high-quality marketing materials.
• Contributes to the development and optimization of marketing programs that drive partner engagement, awareness, and pipeline growth.
• Analyzes campaign and event performance to provide insights and recommendations for continuous improvement.
• Ensures all marketing activities adhere to legal, regulatory, and compliance requirements specific to the mortgage and financial services industry.
• Remains informed on industry trends, competitive landscape, and evolving regulatory requirements to inform marketing strategies.
• Supports team initiatives and collaborates across departments to achieve broader marketing and organizational goals.
• Performs other duties as assigned.

Reports To

• Director, Wholesale Marketing

Qualifications - Experience/Skills/Competencies

• Minimum 4 years of experience in marketing, with a strong focus on event strategy, B2B marketing, or business development support.
• Demonstrated experience planning and executing national events, tradeshows, and multi-channel marketing initiatives.
• Experience supporting B2B growth strategies, including lead generation, nurturing campaigns, onboarding, and account-based marketing.
• Proven ability to manage marketing asset development and collaborate effectively with creative teams.
• Experience working in mortgage, financial services, or other highly regulated industries preferred.
• Strong understanding of marketing compliance, advertising guidelines, and regulatory considerations.
• Excellent project management skills with the ability to manage multiple priorities and deadlines.
• Strong analytical mindset with the ability to interpret performance data and translate insights into action.
• Highly proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Exceptional communication and interpersonal skills.
• Self-starter with strong organizational skills and attention to detail.
• Ability to adapt in a fast-paced environment and take on evolving responsibilities as business needs change.

Qualifications - Education - Required

• Bachelor's Degree

Qualifications - Education - Field(s)/Profession(s)

• Marketing, Communications, Business, or related fields.

Compensation

The base salary range for this position is ($72,400 - $108,600) inclusive of all geographical differences in the labor market. The base salary for the position will be determined based on factors such as the candidate’s work location, skills, education, and experience. In addition to those factors, we believe in the importance of pay equity and consider the internal equity of our current team members in determining any final offer. We offer a competitive benefits package including health, dental, vision, life insurance, paid time-off benefits, flexible spending account, 401(k) with employer match, and ESPP.

Additional Information

The application deadline for this job opportunity is 7/1/2026.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. 

Finance of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex (including pregnancy), sexual orientation, religion, creed, age, national origin, physical or mental disability, gender identity and/or expression, marital status, veteran status or other characteristics protected by law.