Market Sales Rep II (Business Development)

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Employer Provided Salary: 58,160-96,930 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Dawn Foods is a global leader in bakery manufacturing and ingredients distribution. As the partner of choice for inspiring bakery success, we help customers grow their business through meaningful partnerships, research-driven insights and innovations, and products and expertise they can depend on. As a family-owned company, our commitments to our people, products, customers, and corporate values, are all part of our recipe for success.
Why work for Dawn Foods?
Why should you apply? We invest in you!

  • Industry-leading health insurance on Day 1!
  • Competitive Pay
  • 401(K) + company match
  • 10 Paid Company Holidays
  • Paid Time Off
  • Professional training
  • Family-owned business over 100 years in service
  • An opportunity for career advancement, working as part of an empowering workforce

Job Purpose and Overview
Dawn's Market Sales Representative II (Business Development) (MSR II) position is responsible for developing customer relationships and delivering mutually profitable sales activity within the defined territory. This is an exciting customer-facing role that is expected to provide exceptional service, product knowledge, and customer satisfaction. Successful MSRs achieve results through developing and maintaining consultative partnerships and effectively addressing bakery customer needs by identifying profitable opportunities with existing customers and successfully prospecting new accounts.
Dawn's MSRs are outside sales representatives responsible for managing a territory that is directly associated with a distribution center and greater commercial region. Within their territory, they are focused on promoting Dawn's products, services, online ordering capabilities, and expanded portfolio of bakery solutions. Market Sales Representative II's are typically responsible for planning and implementing sales and service for customers typically representing $1M - $6M overall sales across accounts. They report directly to a Market Sales Manager (MSM) and are compensated within the parameters of a competitive salary-plus-commission plan.
Work Environment & Travel Requirements: This position is Hybrid with consistent field-travel and has the expectation of attending quarterly sales meetings at the Piscataway, NJ Distribution Center. The primary territory for this role is in Long Island, NY. We prefer candidates to reside within Nassau County, Suffolk County, Queens, Brooklyn, or The Bronx to support the territory effectively.
What will you do as a Market Sales Rep II (Business Development) at Dawn Foods?

  • Build a portfolio of customers to exceed sales and margin targets in an area where Dawn has minimal market share now.
  • Develop and maintain excellent relationships with baking industry customers across assigned territory.
  • Provide on-site consultation and sales expertise.
  • Achieve profitable sales growth within assigned territory.
  • Develop and maintain profitable sales through prospecting new customers, penetrating existing accounts, and minimizing lost business.
  • Calculate margins, negotiate terms, and prepare estimates and bids using Dawn's pricing models to meet specific customer needs.
  • Represent, explain, and promote the entire Dawn value proposition.
  • Use Technology to drive Dawn's business, including the following:
    • Promote and demonstrate Dawn's online ordering platform and capabilities to drive growth and expand customer base.
    • Document sales funnel activities and utilize enterprise CRM (Salesforce).
    • Educate customers on the usage of our payment portal.
  • Demonstrates and develops end-user understanding of customer-facing technology and applications.
  • Understand, explain, and implement Dawn's credit policies and terms with customers.
  • Remain aware of and navigate relevant regional market conditions, product trends, innovation, and competitors' products and activity.
  • Develop and maintain a collaborative approach across teams and functions to build sales for the region, remain on budget, and maintain efficient costs.
  • Perform associated administrative duties, such as maintaining accurate sales records, preparing reports, and filing expense reports.
  • Participate within experiential learning opportunities to expand sales capabilities and product knowledge and applies that product knowledge in customer interactions to drive sales.
  • Demonstrate Dawn's Values and support the Dawn Circle of Excellence

What Does It Take to be a Market Sales Rep II (Business Development) at Dawn Foods?
Below are the minimum qualifications to be a fit for this job.

  • Experience with building a portfolio of customers that converts a low market share area to a high market share area and exceeds margin and sales growth targets.
  • At least 5 years of previous customer-facing, outside sales experiences
  • Successful consultative sales experiences within B2B foodservice or similar distribution models
  • Working knowledge of bakery products, ingredients, raw materials, baking supplies, and bakery operations.
  • Demonstrative ability to navigate multiple software applications, user interfaces, and digital technologies.
  • Working knowledge of digital CRM solutions (i.e., Salesforce)
  • Motivated self-starter able to work autonomously with limited supervision.
  • Prior experiences performing within a commissioned and/or performance-driven pay structure.
  • Able to effectively communicate and collaborate with colleagues and customers.
  • Able to engage others while maintaining a personable, consultative approach for superior customer service.
  • Able to read, write, verbally communicate, and comprehend the English language.
  • Able to effectively manage time within a schedule of competing priorities and tasks.
  • Able to understand and calculate sales and margins.
  • Proficient with the Microsoft Office suite, including Outlook, Word, Excel, SharePoint, and PowerPoint.
  • Motivated by results, execution, and a "finish line focus".
  • High school diploma or general education degree (GED).
  • Bilingual capabilities (i.e. Spanish) for representing an expanded customer base.


  • Undergraduate degree in Business, Sales, Marketing, and/or Culinary Arts or equivalent experiences
  • Demonstrative understanding of and/or hands-on experiences with bakery products, raw materials, and baking supplies
  • Enhanced knowledge of and/or hands-on experiences within bakery operations

Physical Demands & Work Environment
The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Required to use motor coordination with arm, hand, finger, and leg dexterity.
  • Required to exert physical effort in handling objects 25 pounds.
  • Normal setting for this job is hybrid with consistent field-travel work environment.

Note: The level of physical effort may vary from site to site and in some cases be greater or lesser than documented here.
If this sounds like the opportunity that you have been looking for, please click "Apply."
About Our Benefits
Dawn is proud to employ the top talent in the baking industry, and we reward our people with comprehensive health and well-being coverage, competitive compensation packages, and award-winning benefit offerings. We also help protect your future financial health with a generous 401(k) matching program that provides additional retirement funds and many tools and resources on financial wellness. Dawn encourages professional growth through tuition assistance and educational programs, and we are always searching for ways to improve our industry-leading services and benefits.
Compensation: $58,160 - $96,930 + Incentive Potential
#LI-Hybrid #LI-AH1
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability, pregnancy, sexual orientation, gender identity/gender expression, citizenship status, military or veteran status, genetic information or any other status or condition that is protected by applicable law.
Requisition ID: 35607
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Date: May 9, 2024
If you need accommodation for any part of the employment process because of a disability, please send an email to [email protected].

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM
    • MailgunEmail
    • SalesforceLead Gen


We are a few blocks from South Station and High Street Place Food Hall. Plus all of the other great amenities of Downtown Boston abound

An Insider's view of Dawn Foods

What’s the vibe like in the office?

People in our team are energetic and enthusiastic about what we are building, and also willing to work together, share feedback, and be flexible to make things happen. We are heavily outcome driven. Overall, the vibe is really positive and I enjoy working here.

FIona Wu

Product Manager

What projects are you most excited about?

We are building a B2B eCommerce business within a leading global company.  Our Digital Innovation Hub in Boston is the focal point for this huge change management initiative.  We have complete autonomy.  It’s a once in a lifetime opportunity.  And everything we do going forward will be a first for the company (and maybe our industry)! 

Bob Howland

Chief Digital Officer

What makes someone successful on your team?

The Boston office is a start-up. Our team is collaborative and works in an agile approach. There is a constant exchange of ideas, tactics, best practices, designs, and how we serve our customers best. Anyone that embodies these characteristics and can empathize with customers will be successful within our team.

Gireesh Sahukar

VP, Digital

How do your team's ideas influence the company's direction?

Everything the team is working on will directly impact the future of Dawn. We are building tools that will transform how team members and customers interact with the brand. Having a direct impact on the future of a company that has been around for more than a century is a unique and exciting opportunity that I am lucky to be part of.


Director of Digital Delivery

What is your vision for the company?

Digital is our future. Our digital team continues to deliver exceptional solutions that exceed our customers’ expectations. We are leading the industry with an experience that provides our customers with everything they need to find products and inspiration to grow their business.

Carrie Jones-Barber


What are Dawn Foods Perks + Benefits

Dawn Foods Benefits Overview

Dawn leaders and the Jones family are proud to provide exceptional benefits for Team Members and their families. We continue to invest in our people to make Dawn a great place to work. Our competitive benefits help ensure we can attract and retain top talent, helping drive our future success. Some of our benefits are:

Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Dedicated diversity and inclusion staff
Mandated unconscious bias training
We commit to creating an equitable and inclusive workplace driven by our diverse perspectives and unique backgrounds.
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
The benefit programs have a diverse offering to meet the needs of Team Members across the U.S
Mental health benefits
We have a robust well being strategy.
Financial & Retirement
401(K) matching
Performance bonus
On Bonus eligible positions.
Child Care & Parental Leave
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation + Time Off
Generous PTO
Paid holidays
Office Perks
Commuter benefits
Company-sponsored outings
Fitness stipend
Dawn Foods reimburses up to $250 per person per year or $400 per family on gym memberships. And $600 per person per year or $1200 per family for weight management.
Professional Development
Tuition reimbursement
Promote from within

Additional Perks + Benefits

Dawn is committed to provide Team Members with the resources, benefits, and tools to be successful. We have been recognized as an innovator for our rewards programs over the last few years and we believe we have good rewards programs. We are one of the first companies in the nation to offer an emergency savings program as well as an advocacy/wellbeing model for our Team Members and our dependents.

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