Manager Trade Marketing

Key Responsibilities

Sales Analysis & Commercial Planning

• Analyze sell-in and sell-through performance across retail partners and channels, providing actionable insights and recommendations.
• Evaluate YOY sales plans and forecasts, identifying opportunities, risks, and gaps that inform strategic decision-making.
• Develop monthly and quarterly sales roll-up reports, highlighting category trends, channel performance, and promotional effectiveness.
• Support the Sales team with data-backed guidance on assortment, pricing, and distribution decisions.

Trade Marketing & Retail Execution

• Lead the development and execution of trade marketing strategies that drive awareness, conversion, and brand presence at retail.
• Manage all retail point-of-sale (POS) materials, displays, and fixtures — from concepting to production, distribution, and installation.
• Oversee shop-in-shop environments, ensuring they are best-in-class, on-brand, and aligned with global retail guidelines.
• Partner with global teams to adapt assets and maintain brand consistency across all retail touchpoints.

Retailer Media & Co-Op Management

• Own retailer media planning and investment strategy, maximizing return across digital, print, and in-store channels.
• Build and manage annual co-op budgets, ensuring all spend is tracked, compliant, and delivering measurable impact.
• Collaborate with retailers on joint marketing programs, product launches, and seasonal campaigns.
• Evaluate post-campaign performance to optimize future spend and improve efficiency.

Cross-Functional Collaboration

• Work closely with Sales, Brand Marketing, Product, and Finance teams to align on strategic priorities.
• Provide insights on market trends, consumer behavior, and competitor activity.
• Support new product launches with tailored retail activation plans and sales enablement tools.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in trade marketing, sales analysis, or retail marketing; consumer goods or juvenile products experience preferred.
• Strong analytical skills with expertise in Excel, reporting tools, and data visualization platforms.
• Experience managing POS production, retail displays, or shop-in-shop programs.
• Familiarity with retailer media networks and co-op marketing programs.
• Excellent communication, presentation, and project management skills.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Comfortable working cross-functionally in a fast-paced, growth-oriented environment.

Salary Range: 130K-140K