Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands.
Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!
Position: Senior Trade Marketing Manager, Curlsmith
Department: Marketing – Beauty & Wellness
Work Location: Boston, MA (Hybrid – 3 days onsite)
Remote Option: Fully remote for candidates based in New York, New Jersey, Colorado, or California
Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.
What you will be doing:
Helen of Troy is seeking a dynamic and detail-oriented Sr. Trade Marketing Manager to play a key part in shaping how Curlsmith connects with consumers and retail partners. This role is responsible for strategic planning and execution leading omni-marketing strategies across key retail partners.
You’ll build and maintain relationships with key accounts and retailer partners, while also bridging the gap between brand marketing and the sales team to align on evergreen and promotional campaigns, product launches, calendar management, budgets, and activations.
- Retail Strategy: Lead Curlsmith’s omnichannel retail strategy, tailoring national campaigns at retailer accounts. Maximize brand visibility and sales for every launch, campaign, visual merchandising display and in-store activation.
- Key Account Management: Partner with major retailer accounts to create customized marketing programs, promotions, and secure premium placement opportunities.
- Cross-Functional Leadership: Collaborate with Sales, Brand Marketing, Field, Education and Product Marketing to drive account growth.
- Marketing Calendar: Own and oversee the retail marketing calendar, ensuring alignment across launches, campaigns, promotions and key seasonal priorities.
- Merchandising: Partner with the Sales Team and cross-functional partners to optimize POS displays, visual merchandising strategy, and performance.
- Events: Plan and execute events, overseeing event marketing and communications, in collaboration with the Education and Events team. Develop events budget and track & report on KPIS.
- Budget: Oversee the retailer budget for key accounts, co-op, performance reporting, and ROI optimization. Monitor performance metrics and provide analytical reporting.
- Sampling: Own retail sampling strategy and reporting for key accounts, track consumption and ROI.
- Market Trends: Analyze market trends, consumer behavior, and competitive landscape to inform strategy and identify opportunities.
Skills needed to be successful in this role:
- Highly collaborative, and thrives in a fast-paced, entrepreneurial environment
- Detail oriented, strong organizational and time management skills
- Exceptional understanding of the beauty industry, including marketing programs, merchandising systems, campaign opportunities, and co-op
- Excellent communication and interpersonal abilities
Minimum Qualifications:
- Bachelor's degree in marketing or business
- 5+ years of trade, retail, or beauty marketing experience
- Sephora and/or Ulta experience required
- Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook)
- Authorized to work in the United States on a full-time basis
The standard base pay range for this role is $100,000- $130,000 annually. This base pay range is specific and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.
Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.
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For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor.
Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.
Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.
At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.
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