Manager, Social Media

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
Job Overview:
We're looking for a talented Social Media Manager who will be responsible for overseeing and executing Ninja Kitchen's social media strategy across various platforms. This role involves developing and implementing strategies to increase brand awareness, drive engagement, and generate sales. The ideal candidate will have a deep understanding of social media trends, analytics, and best practices, with a proven track record of creating and managing successful social media campaigns.
Key Responsibilities:

• Social Media Strategy Development:

• Develop, implement, and manage our social media strategy.

• Define success against the most important social media KPIs.

• Collaborate with marketing, sales, and product development teams.

• Stay up to date with the latest social media best practices and technologies.

• Content Creation and Management:

• Oversee the creation of high-quality, engaging content for all social media platforms, including text, images, and videos.

• Coordinate with content creators, marketing partners, and other team members to ensure content consistency and brand voice.

• Campaign Launches

• Plan and execute social campaigns/new product launches, including organic, influencer and paid channels, to drive traffic, engagement, and conversions.

• Monitor and optimize campaigns to ensure maximum effectiveness and ROI.

• Performance Tracking and Reporting:

• Track, analyze, and report on key social media metrics and KPIs to measure the success of campaigns and strategies.

• Use insights to adjust strategies and improve performance.

• Collaboration:

• Work closely with other departments, such as marketing, PR, and customer service, to ensure cohesive messaging and branding.

• Collaborate with influencers and brand ambassadors to extend reach and drive engagement.

• Team Leadership:

• Mentor and guide junior social media team members and interns.

• Provide training and support to ensure team members stay current with social media trends and best practices.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• 4+ yrs of work experience in Social Media Management, with a focus on strategic planning and execution.

• Proven track record of successful social media campaigns

• Strong understanding of social media algorithms, organic and paid best practices.

• Influencer Management and activation experience.

• Excellent communication and interpersonal skills.

• Creative thinking and problem-solving skills.

• Experience in managing and mentoring a team

• Comfortable with fast-pace and agile work environment.

This is ON SITE at our Needham MA, HQ
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$77,000-$149,100 USD
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]