We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
Job Description:
This is a hybrid role. Working from the office 2 days a week will be required. Candidates must reside within driving distance of SOHO in NYC, Chicago or Hartford, CT.
Aetna Marketing is seeking a Manager, Marketing AI Activation (PMO) to support the execution, governance, and scaling of Generative Artificial Intelligence technologies and initiatives within the Aetna Marketing organization. This role will serve as the operational backbone of the Marketing AI Activation function, reporting to the Lead Director, Marketing AI Activation.
The AI Activation PMO will help establish and manage governance, prioritization, execution, measurement, and communication of AI initiatives and usage within the Aetna marketing organization. This individual will play a critical role in building and maintaining the AI initiatives inventory and roadmap, coordinating cross-functional stakeholders, supporting responsible AI governance processes, and enabling executive-level visibility into progress, impact, and risk.
Key Responsibilities
AI Program & Portfolio Management
• Build and maintain a centralized inventory of AI initiatives across Aetna Marketing.
• Maintain and operationalize a rolling AI roadmap aligned to marketing priorities and enterprise goals.
• Support intake, prioritization, and sequencing of new AI use cases.
• Track initiative status, dependencies, risks, and outcomes.
Program Execution & Delivery
• Coordinate the full lifecycle of AI initiatives from intake through deployment.
• Facilitate alignment across marketing, compliance, legal, data, and technology teams.
• Support vendor onboarding and contract coordination.
• Ensure consistent project documentation and post-implementation reviews.
Responsible AI Governance & Compliance
• Partner with enterprise AI governance, compliance, and legal teams.
• Operationalize governance workflows and review checkpoints.
• Support risk assessments and third-party evaluations.
• Maintain audit-ready documentation.
Performance Measurement & Reporting
• Develop dashboards and reports tracking KPIs, adoption, and business impact.
• Analyze trends to inform prioritization and optimization.
• Support executive-level scorecards and updates.
Executive & Stakeholder Communication
• Support executive presentations and leadership updates.
• Build clear narratives on AI value, risks, and progress.
• Ensure transparency and consistent messaging.
Cross-Functional Collaboration
• Act as a connective layer across marketing, martech, data science, IT, and governance teams.
• Facilitate working sessions and steering forums.
Required Qualifications
• 5-7+ years of experience in program management, marketing operations, or technology delivery.
• Experience managing project meetings, dashboards, and request pipelines.
• Strong organizational and communication skills.
• Experience preparing executive-facing materials.
Preferred Qualifications
• 3+ years managing cross-functional projects or initiatives
• Solid understanding of AI technologies, responsible AI principles, and risk management frameworks.
• Experience with AI platforms and workflow automation tools (e.g., Workfront, Power Automate, Google VertexAI, Microsoft CoPilot, Writer.ai), and data visualization/reporting.
• Experience documenting and or developing AI use cases
• Excellent written and verbal communication skills.
• Bachelors degree in Computer Science, Data Science, Business, or related field.
• Experience in healthcare, retail, or regulated industries.
• Certification in agile methodology, project management, or related discipline
Anticipated Weekly Hours
40Time Type
Full timePay Range
The typical pay range for this role is:
$66,330.00 - $159,120.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit https://jobs.cvshealth.com/us/en/benefits
We anticipate the application window for this opening will close on: 02/15/2026Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
Top Skills
CVS Health Boston, Massachusetts, USA Office
Boston, Massachusetts, United States, 02114
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