Manager, Digital Analytics

Responsibilities:

• Analyze and report on eCommerce performance, including traffic, media impact, site behavior, digital analytics, sell-through, pricing, and promotions.
• Synthesize complex business variables to explain both what is happening and why, emphasizing root-cause analysis.
• Deliver regular and ad-hoc reporting across all areas of the business, from site traffic and consumer behavior to product performance.
• Serve as the go-to expert for dashboards and reporting tools, responding to leadership inquiries and proactively surfacing insights and opportunities.
• Monitor daily business performance independently, identifying issues and opportunities without prompting.
• Lead cross-functional insights meetings and present data-driven findings to stakeholders and leadership.
• Develop detailed customer journey maps to identify pain points, drop-offs, and areas for optimization.
• Monitor and analyze website performance metrics (e.g., traffic, conversion rates, engagement) using tools like GA4, Adobe Analytics, or similar platforms.
• Support data-driven decision-making across marketing and sales teams through ad-hoc analysis and strategic insights.
• Contribute to data strategies that enable personalization, segmentation, and targeted marketing. Evaluate and recommend new analytics tools and platforms to improve digital data collection and analysis.
• Stay current on industry trends, tools, and best practices in digital analytics and tag management.
• Own and manage tagging and pixel strategies across the site and marketing campaigns to ensure accurate and comprehensive analytics.
• Continuously enhance site tagging processes, debugging, troubleshooting, and validating tags for data accuracy and consistency.
• Manage event call budgets and lead contract renegotiations as needed.
• Collaborate with development teams to ensure proper integration of analytics and marketing tags.

Qualifications:

• 5–7 years of experience in eCommerce, marketing analytics, merchandising planning, category management, or merchandise buying for an eCommerce business.
• Strong understanding of eCommerce dynamics and the various levers that drive performance.
• Proven analytical skills with proficiency in Microsoft tools and web analytics platforms such as Google Analytics and Adobe Analytics.
• Experience with tag management systems (e.g., Google Tag Manager, Launch, Tealium, Elevar).
• Proficiency in data validation and debugging tools (e.g., ObservePoint, Google Tag Assistant, Charles Proxy, Fiddler).
• Demonstrated ability to manage multiple projects in a fast-paced environment and meet deadlines.
• Excellent communication skills with the ability to clearly present complex data and influence cross-functional teams and senior leadership.
• Strong stakeholder management and collaboration skills.
• Experience with customer journey mapping, user behavior analysis, and funnel optimization (3+ years preferred).
• Results-oriented, highly curious, and focused on driving optimization and business impact.
• High attention to detail and precision in data analysis and reporting.
• Proactive problem-solver with a strong sense of ownership and accountability.
• Comfortable working under pressure and energized by connecting insights to action.
• Eager to continuously learn and grow both technical and business skills.
• Trusted team player who demonstrates integrity, positivity, and a growth mindset.
• Experience with A/B testing and experimentation platforms (e.g., Optimizely, Monetate) — preferred.
• Familiarity with customer data platforms (CDPs) and advanced audience segmentation — preferred.
• Knowledge of SEO, paid media, or email marketing analytics — preferred.
• Certification in Google Analytics, Adobe Analytics, or similar platforms — preferred.
• Experience with market and industry insights reporting — preferred.