Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.
With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.
For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.
Overview
This role will be on a highly visible team, fully dedicated to the success of our client, L’Oréal. For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Their goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
Responsibilities
- Plan, create, optimize, and measure retailer display activation activities for clients on eRetailer sites and networks including, Walmart, Instacart, Kroger, Criteo, CitrusAds, Roundel and others.
- Partner with internal and client teams to provide best in class connected commerce capabilities (retail media, shopper marketing, operations, content, analytics, etc.).
- Manage campaigns to meet and exceed a wide range of specified performance goals such as advertising efficiency, profitability, growth, new product launches, and more.
- Ensure client budgets are properly paced, met, and not exceeded.
- Remain at the forefront of the retail media industry, helping to define best practices, identify new opportunities, and actively contribute to our body of knowledge and expertise across the company.
- Help guide development of retailer paid search services and drive growth of this practice, partnering with business development and account teams to pitch and win new business.
- Support various teams with proactive thought leadership and content to help internal training and capability development.
- Manage and mentor several junior staff members in addition to other responsibilities.
Qualifications
- Minimum qualifications and skills required:
- At least 3-5 years of retail display experience in Walmart DSP, Target/Roundel, TTD, Amazon etc.
- Demonstrable expertise across all aspects of retailer paid search with the ability to set up and run campaigns with little supervision.
- Skilled at planning and managing enterprise level client engagements and budgets.
- Experience with at least one or more tech providers such as Pacvue, Skai, Helium10, MerchantWords, Jungle Scout, Analytic Index, etc.
- Proven track record of flawless execution, driving growth, client retention, and exceeding various stakeholder expectations.
- Ability to engage with clients in, for example, campaign strategy setting discussions, weekly performance calls, campaign reviews, etc.
- Clear and concise communicator with the ability to create and present compelling performance narratives across a wide set of data.
- Deep understanding of retail readiness as well as additional paid and organic drivers of success (operations, promotions, content, programmatic, off-platform media, etc.)
- Ability to write a campaign strategy document and a campaign review document.
- The ideal candidate can operate at a very high level as an individual contributor yet is on the cusp of leading a team. Team leadership is a near term growth opportunity for this role.
- Able to work in an agile environment. Able and comfortable dealing with ambiguity to make decisions and take action for the betterment of our clients.
- Team player. Curious. Ambitious.
- Individual must also maintain an extreme level of confidentiality in dealing with all information that flows through the office.
Bonus experience (nice to have):
- Working knowledge of programmatic retail media (Amazon DSP, Walmart DSP, Kroger/KPM PMP, Target/Roundel, TTD, etc.) with the ability to communicate the value of a full-funnel media approach to clients.
- Direct, hands-on experience with planning, creating, managing, and measuring programmatic retail media campaigns.
- Understanding of how to plan and measure off-platform media activations driving to eRetailer sites.
- Experience with planning and executing Shopper Marketing programs and/or coordinating with Shopper Marketing teams.
- Working or advanced knowledge of Amazon Marketing Cloud and other various data clean rooms
#LI-SL1
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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