Manager, Business Analytics (Brand Marketing)

RESPONSIBILITIES:

Own the end-to-end brand measurement strategy across awareness, consideration, perception, and upper-funnel impact, ensuring alignment with WHOOP’s broader growth objectives.

Build and execute a “test and learn” measurement roadmap aligned to Brand Media goals, driving continuous optimization and learning.

Lead measurement efforts across media effectiveness, brand health, and consumer behavior to inform investment decisions and future planning.

Oversee integrated campaign performance analysis across media channels, creative assets, and downstream business metrics, connecting brand spend to member growth and long-term value.

Demonstrate strong command of media concepts, metrics, and media plan execution, serving as a thought partner to the Brand and Media teams.

Evaluate and manage external brand media data partners, identifying innovative approaches to strengthen WHOOP’s measurement capabilities.

Translate survey data, media performance, web behavior, and conversion trends into clear, executive-ready insights and recommendations.

Manage, mentor, and develop analysts, fostering a culture of analytical rigor, strong storytelling, and high performance.

QUALIFICATIONS:

6+ years of experience in Analytics, with direct experience in a consumer business preferred.

A self-serve player-coach; able to take broad business questions, wrangle appropriate data, quickly isolate and model key insights, visualize results and communicate actionable recommendations.

Clear, concise communicator with a bias for action.

Demonstrated success in influencing senior stakeholders on strategic direction based on data-driven insights.

Proficiency in SQL; experience with dbt, Snowflake and/or similar platforms.

Highly adept at leveraging AI tools to increase efficiency and quality of work.

Experience leading and developing a team, including driving large projects and mentoring junior analysts.