Manager, Affiliate Marketing - Canada DTC

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
As the Affiliate Marketing Manager at SharkNinja, you will be instrumental in managing, expanding, and optimizing our affiliate program to support our owned and operated websites. Your efforts will directly contribute to brand growth and DTC (Direct-to-Consumer) revenue. You'll collaborate closely with teams across Performance Media (Paid Social, Paid Search), PR, Brand Marketing (Product & Integrated), Analytics, and Creative to ensure aligned, full-funnel messaging. This role offers an exciting opportunity to lead a high-performing, revenue-driving channel that's experiencing strong, consistent growth.
You are rooted in data but harness the power of relationships and are eager to break through any goal that is set in front of you. You pivot quickly, test and learn, share insights, and relentlessly optimize as part of your daily routine.
Responsibilities

• Manage and Scale the Affiliate Program: Oversee day-to-day operations of the affiliate program, including partner recruitment, onboarding, and relationship management to drive growth across SharkNinja's owned and operated DTC sites.
• Affiliate Strategy Development: Develop and execute strategies to diversify the affiliate portfolio, identifying opportunities across content creators, coupon sites, loyalty partners, influencers, and emerging affiliate types.
• Performance Analysis and Optimization: Monitor affiliate performance metrics, analyze campaign data, and generate actionable insights to continuously improve ROI and efficiency.
• Budget Management: Manage the affiliate marketing budget, including partner payouts, technology/platform costs, and campaign incentives, ensuring cost-effective performance.
• Full-Funnel Campaign Support: Support full-funnel marketing efforts by ensuring affiliate strategies align with broader digital marketing initiatives and brand objectives.
• Compliance and Brand Integrity: Ensure all affiliate content aligns with SharkNinja's brand guidelines, FTC regulations, and legal standards.
• Competitive Benchmarking: Stay current on industry trends, competitor activity, and affiliate innovations to identify new opportunities and stay ahead of the curve.
• Reporting & Stakeholder Communication: Deliver regular performance reports and insights to internal stakeholders, demonstrating the channel's impact on revenue and brand growth.

Key Skills/Functions

• Strong relationship building and communication skills with the ability to influence and inspire both internal and external partners
• Bilingual (EN/FR)
• Experience driving cross functional initiatives with global teams and external collaborators
• Strategic thinker with the ability to connect the dots between brand, product, and consumer needs
• Strong organizational skills and project management expertise across multiple complex initiatives
• Passion for brand storytelling, innovation, and consumer centric marketing
• Analytical mindset with experience evaluating campaign and partner performance using data
• Creative problem solver with a bias toward action
• Comfortable working in a fast paced, dynamic environment

Qualifications

• 5+ Years in Affiliate Marketing Proven experience managing an affiliate program, ideally in a consumer goods, e-commerce, or DTC (Direct-to-Consumer) environment.
• Affiliate Network Expertise Hands-on experience with major affiliate platforms (e.g., Impact, Rakuten, CJ Affiliate, ShareASale, Awin). Experience launching or scaling programs on these platforms is highly valuable.
• Affiliate Agency Experience Preferred
• Partner Development & Relationship Management Track record of identifying, onboarding, and optimizing affiliate partnerships across content, influencer, coupon, loyalty, and deal sites.
• Cross-Functional Collaboration Experience working with paid media, brand marketing, creative, PR, and analytics teams to drive integrated marketing efforts.
• Performance Analysis and Reporting Demonstrated ability to analyze affiliate channel performance, use attribution tools, and deliver insights to drive growth.
• Budget & Payout Management Experience setting and managing channel budgets, partner commission structures, and incentive models.
• Full-Funnel Marketing Knowledge Understanding how affiliate fits into the broader marketing mix (awareness to conversion) and supports multi-channel strategy.

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$101,300-$135,000 USD
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]