At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
At the center of our go-to-market engine, you’ll lead cross-functional programs spanning the Playlist Brands and teams. You’ll connect strategy to execution across GTM, Onboarding, Support, Sales, and Marketing—turning ambiguous, high-stakes initiatives into shipped outcomes that move the business. This is a role for a seasoned program leader who thrives at the intersection of systems, teams, and strategy, and who can bring order, momentum, and measurable results to work that touches the whole company.
• Lead cross-functional programs spanning Salesforce and product teams, driving meaningful outcomes across all of GTM including Onboarding, Support, Sales, and Marketing.
• Own complex programs end to end—from strategy and scoping through delivery, launch, and adoption—across multiple stakeholder organizations
• Translate business goals into clear, actionable roadmaps, frameworks, and execution plans that align Salesforce, product, and GTM teams
• Architect and orchestrate change across the Salesforce platform and connected systems, partnering closely with RevOps, engineering, and business owners
• Establish program governance, operating cadences, and reporting that keep large initiatives on track and dependencies visible
• Collaborate with BI, engineers, RevOps, and business leaders to align strategy and deliver on outcomes
• Present program progress, risks, trade-offs, and recommendations to senior leadership, including our CEO and executive team
• Manage timelines, resources, and trade-offs across multiple concurrent initiatives with calm clarity
• Drive decision-making in ambiguous spaces using structured thinking, smart sequencing, and measurable results
• Build and lead working groups around central strategy pillars, keeping momentum high and blockers low
The Experience You’ll Bring
- 10+ years leading technical and cross-functional programs, including significant experience at a fast-scaling tech company
- Proven success owning large, complex, company-wide programs from idea through execution and adoption
- Deep, hands-on understanding of the Salesforce platform and CRM ecosystems, including how Sales Cloud, Service Cloud, and connected GTM systems support Sales, Marketing, Onboarding, and Support
- Strong fluency in RevOps and the systems and data that connect Salesforce to the product and the broader GTM motion
- Strong ability to connect high-level strategy to measurable business impact
- Comfortable navigating ambiguity with sound judgment and creative thinking
- Excellent presentation skills, with the ability to distill complex, technical programs for diverse audiences
- Experience presenting regular updates—including insights, recommendations, and program progress—to senior leadership, including the CEO and executive team
- Track record collaborating with data scientists, sales, marketing, product, revenue operations, and other business leaders to align strategy and deliver outcomes
- Hands-on experience with data analysis and test design; advanced Excel skills required
- Familiarity with SQL, Looker, or Tableau is a plus
- Deep understanding of B2B and/or B2C business models; eCommerce experience is a
bonus
It is the Company's intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of Company's compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.
The base salary range for this position in the United States is $131,475 to $175,300. The total compensation package for this position may also include a performance bonus, benefits and/or other applicable incentive compensation plans
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).
Note: This description outlines key responsibilities but isn’t intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.
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