Lead, Partner Marketing - Converse

Information about benefits can be found here.

WHO YOU’LL WORK WITH

This role reports to the Senior Manager, Global Distributor Marketing and connects global strategy with market execution. The role works across Global Brand Marketing, Retail Brand, Digital Marketing, Marketplace, Merchandising, Growth and Brand Creative, partnering closely with distributor teams and agency partners around the world.

WHO WE ARE LOOKING FOR

Converse is looking for a strategic marketer and cross-functional leader who can turn brand ambition into clear, actionable plans across distributor markets. This person brings experience across brand marketing and omnichannel activation, with a strong understanding of how consumer and cultural insights, retail experiences, digital engagement and marketplace priorities come together to create a cohesive seasonal approach. They can translate strategy into compelling briefs, scalable toolkits and executional frameworks while aligning diverse teams around clear priorities, ownership and milestones. They are comfortable navigating ambiguity, influencing without direct authority and leading agency partners from strategy through delivery. They balance strong brand stewardship with marketplace realities and operational excellence, communicate with clarity and bring a genuine passion for youth culture, fashion, entertainment and lifestyle brands.

• Bachelor’s degree in Marketing, Business, Communications or related field. Will accept any suitable combination of education, experience and training.

• 7+ years of experience across brand, international, retail, digital, experiential or omnichannel marketing.

• Experience leading complex cross-functional initiatives and agency partners from strategy and briefing through delivery.

• Strong understanding of seasonal planning, go-to-market processes, brand storytelling and marketplace dynamics.

• Strong business acumen, communication and presentation skills, with demonstrated ability to influence across teams and markets.

WHAT YOU’LL WORK ON

You’ll lead seasonal go-to-market planning across Distributor Marketing, turning global brand, product and commercial priorities into integrated activation strategies. You’ll connect teams, markets and agency partners to deliver brand-right tools that enable distributor partners to execute with clarity and impact across channels.

• Lead seasonal go-to-market planning, translating brand, product and campaign priorities into integrated activation strategies, functional briefs and clear executional roadmaps.

• Align Retail Brand, Digital Marketing, Marketplace, Merchandising, Growth, Brand Creative and agency partners around priorities, scope, decision points, milestones and deliverables.

• Define requirements and provide strategic and creative direction for distributor-facing toolkits across retail, digital, experiential and marketplace channels.

• Guide work through key development stages, ensuring tools and assets reflect seasonal strategy, consumer intent and Converse brand standards while enabling relevant local market application.

• Partner with territory leaders and priority markets to bring consumer, cultural and marketplace insights into planning, identify opportunities for experimentation and scale successful approaches across the distributor network.

• Serve as a trusted marketing partner to distributor teams worldwide, ensuring seasonal commitments, guidance, tools and assets are clear, actionable and delivered when partners need them.

• Track toolkit adoption and activation effectiveness, gather market feedback and translate seasonal learnings into recommendations that strengthen future planning, resources and ways of working.

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.