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Your role at Dynatrace
Are you passionate about building strategic, high-impact marketing programs that drive pipeline growth? Are you a strategic marketer with a focus on business value and passion for engaging executive audiences? If so this is for you. At Dynatrace, we believe in delivering meaningful experiences throughout the customer journey-starting with awareness and building all the way through to conversion.
In this role you'll be at the forefront of designing and executing an executive focused integrated marketing program. You'll collaborate closely with teams across product marketing, field marketing, marketing ops, sales development, and more to drive awareness, engagement, and pipeline growth.
What You'll Do:
• Lead the design and execution of an integrated marketing program tailored to executive personas, aligning messaging with business needs and market trends.
• Drive engagement and pipeline growth by delivering targeted campaigns that resonate with executive decision-makers.
• Plan and activate cross-channel tactics across email, digital advertising, paid media, and thought leadership to fuel program success.
• Equip global teams with scalable assets and toolkits to ensure consistent execution across regions.
• Partner across functions to deliver compelling content packages, including landing pages, email campaigns, banners, and more.
• Collaborate with digital, ABM, partner, field, and SDR teams to ensure seamless lead follow-up and conversion strategies.
What will help you succeed
Minimum Requirements
• 4-6 years of experience in B2B marketing campaigns or program management, ideally with a focus on executive-level engagement.
• A strong track record of building integrated, multi-channel marketing programs that drive measurable business outcomes.
• Exceptional communication and collaboration skills in a cross-functional, fast-paced environment.
• Familiarity with Salesforce, Marketo, and related tools (a plus).
• A results-driven mindset, with a passion for creating programs that connect strategy with execution.
Why you will love being a Dynatracer
Are you passionate about building strategic, high-impact marketing programs that drive pipeline growth? Are you a strategic marketer with a focus on business value and passion for engaging executive audiences? If so this is for you. At Dynatrace, we believe in delivering meaningful experiences throughout the customer journey-starting with awareness and building all the way through to conversion.
In this role you'll be at the forefront of designing and executing an executive focused integrated marketing program. You'll collaborate closely with teams across product marketing, field marketing, marketing ops, sales development, and more to drive awareness, engagement, and pipeline growth.
What You'll Do:
• Lead the design and execution of an integrated marketing program tailored to executive personas, aligning messaging with business needs and market trends.
• Drive engagement and pipeline growth by delivering targeted campaigns that resonate with executive decision-makers.
• Plan and activate cross-channel tactics across email, digital advertising, paid media, and thought leadership to fuel program success.
• Equip global teams with scalable assets and toolkits to ensure consistent execution across regions.
• Partner across functions to deliver compelling content packages, including landing pages, email campaigns, banners, and more.
• Collaborate with digital, ABM, partner, field, and SDR teams to ensure seamless lead follow-up and conversion strategies.
What will help you succeed
Minimum Requirements
• 4-6 years of experience in B2B marketing campaigns or program management, ideally with a focus on executive-level engagement.
• A strong track record of building integrated, multi-channel marketing programs that drive measurable business outcomes.
• Exceptional communication and collaboration skills in a cross-functional, fast-paced environment.
• Familiarity with Salesforce, Marketo, and related tools (a plus).
• A results-driven mindset, with a passion for creating programs that connect strategy with execution.
Why you will love being a Dynatracer
- A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
- Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
- A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.
- An environment that fosters innovation, enables creative collaboration, and allows you to grow.
- A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
- A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all
- A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.
Dynatrace Boston, Massachusetts, USA Office
Dynatrace Global Headquarters Office
Our Boston office is located in the heart of downtown in Atlantic Wharf—just steps from the waterfront, public transit, and some of the city's top dining spots. Thoughtfully designed for collaboration, our space boasts vibrant work areas, modern amenities, and breathtaking harbor views.
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
