Lead Business Process Analyst

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WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more. WP Engine’s innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily. Learn more at wpengine.com.

We're looking for a Lead-to-Cash Business Process Analyst to drive clarity, ownership, and interlock across our end-to-end GTM processes. This role ensures that every stage from lead to cash has a clearly defined and accountable process owner, that processes are standardized, usable, scalable, measurable, governed, and works cross-functionally to connect and align those motions end to end for a seamless, scalable experience. 
You’ll act as the connective tissue between people, process, data and technology, optimizing process best practice alignment, and improving the overall effectiveness of our go-to-market processes, as a driver for automation through GtM platforms.
As the process backbone of Revenue Operations, you’ll be responsible for defining and translating business needs into effective process designs and workflows, improving system usability and adoption through process definition, and ensuring our commercial systems and practices enable both growth and operational excellence.
 

Key Responsibilities:
Process Ownership & Standardization

• Define, document, and operationalize a structured Lead-to-Cash (L2C) journey in collaboration with Marketing, RevOps, Sales, and Business Transformation teams.

• Establish global-to-local journey referentials tailored to commercial archetypes and personas.

Process Design & Optimization

• Drive creation and continuous improvement of sales and GtM processes to reduce friction and enhance conversion and velocity (e.g., routing, stage progression, opportunity lifecycle, forecasting, ROE alignment, sales plays & cadences).

• Design/refine both point processes as well as end-to-end workflows, using standard business process methodologies.

Sales Process & Methodology Leadership

• Serve as a process SME for RevOps and Sales teams, especially around methodology frameworks such as MEDDICC/MEDDPICC.

• Define and track key sales process performance metrics, identifying and resolving gaps across the funnel.

Technology & Architecture Alignment

• Develop a business architecture blueprint that maps GtM journeys, processes, and systems across the funnel.

• Partner with GtM Systems leads (RevOps, Business Transformation) to ensure process design is embedded within the systems governance ecosystem (e.g., Salesforce, LeanData, CPQ/CLM, Forecasting).

Cross-Functional Collaboration

• Act as the connective tissue across GtM functions, ensuring alignment between process stakeholders and technology product owners.

• Influence and shape the roadmap with Business Transformation and Product Management teams to ensure priorities are synchronized with operational needs.

Your Experience:

• 7+ years in Sales/Revenue Operations, Business Architecture, or Process Optimization roles.

• Deep experience designing and operationalizing lead-to-cash or quote-to-cash processes in a B2B SaaS or high-growth environment.

• Strong cross-functional leadership with a track record of designing and architecting process across Sales, Marketing, Customer Success, and Finance.

Skills:

• Expertise in business process modeling, process improvement methodologies (Lean, Six Sigma), root cause/gap analysis, user journey mapping and journey optimization, data flow and system interaction mapping.

• Fluency in common GtM tech stack capabilities (Salesforce, LeanData, Clari, Outreach, Gong, CPQ/CLM platforms).

• Ability to translate ambiguous business needs into structured, actionable designs.

• Clear, structured communicator with the ability to influence at multiple levels of the organization.

• Strong knowledge and experience in spreadsheets (Excel/Google Sheets), particularly in VLOOKUP, pivot tables, and advanced formulas for data modeling.

• Salesforce Business Analyst Certification (or similar Salesforce exposure/experience)

• Lean Six Sigma (Green or Black Belt)

• MEDDICC/MEDDPICC certification or training

• Prosci Change Management Certification (a plus)
   

The Perks and Benefits. 

• Company Stock Options (Every employee is an owner in the company)

• Great Health Benefits (Medical, Dental, Vision, Life Insurance)

• Fertility Benefits (IVF/Fertility drug coverage)

• HSA Company contribution

• 401(k) with a 4% match

• Disability Insurance

• Paid Family and Caregiver’s Leave

• Employee Assistance Program

• Generous Vacation Time (Who doesn’t like time off)

• One-time $500 payment to set up your home office

• 4 Company Wellness Days a year

• 1 floating holiday

• $100 monthly wellness allowance to spend on what you want

• Pet Insurance

• On-going education through LinkedIn Learning, Workday Learning and our Career Growth Portal
   

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We believe that compensation should be reflective of the impact you have within the organization relative to the market value of your role. The estimated base salary range for this position is as listed above. Some roles may also be eligible for overtime pay. Our salary ranges are determined by job role and responsibilities and level. The range displayed on each job posting reflects the minimum and maximum target for salaries for the position nationwide. The actual base pay will vary based on various factors including job-related skills and individual qualifications objectively assessed during the interview process. Your talent acquisition partner can share more about the total rewards package at WP Engine including any additional total rewards components such as equity, variable pay plans (if applicable), and benefits during the hiring process.