Influencer Marketing Program Manager – Gaming

Who is Blueprint? 

We are a technology solutions firm headquartered in Bellevue, Washington, with a strong presence across the United States. Unified by a shared passion for solving complicated problems, our people are our greatest asset. We use technology as a tool to bridge the gap between strategy and execution, powered by the knowledge, skills, and the expertise of our teams, who all have unique perspectives and years of experience across multiple industries. We’re bold, smart, agile, and fun. 

What does Blueprint do? 

Blueprint helps organizations unlock value from existing assets by leveraging cutting-edge technology to create additional revenue streams and new lines of business. We connect strategy, business solutions, products, and services to transform and grow companies. 

Why Blueprint? 

At Blueprint, we believe in the power of possibility and are passionate about bringing it to life. Whether you join our bustling product division, our multifaceted services team or you want to grow your career in human resources, your ability to make an impact is amplified when you join one of our teams. You’ll focus on solving unique business problems while gaining hands-on experience with the world’s best technology. We believe in unique perspectives and build teams of people with diverse skillsets and backgrounds. At Blueprint, you’ll have the opportunity to work with multiple clients and teams, such as data science and product development, all while learning, growing, and developing new solutions. We guarantee you won’t find a better place to work and thrive than at Blueprint. 

In This Role

The Influencer Program Manager will support creator and influencer marketing initiatives for a large gaming franchise. This role will partner closely with senior influencer marketing leadership and cross-functional stakeholders to plan, coordinate, and execute creator campaigns that drive awareness, engagement, and community participation across key franchise moments, product updates, cultural beats, and live activations.

This person will manage day-to-day influencer program operations, including creator outreach, briefing, scheduling, deliverable coordination, campaign logistics, partner communications, and performance reporting. The ideal candidate is highly organized, creative, data-informed, and familiar with gaming creators, social platforms, and how influencer ecosystems help build culture and community.

Responsibilities

• Support the planning and execution of influencer campaigns and creator activations aligned to franchise priorities, launches, cultural moments, and community engagement opportunities.
• Partner with influencer marketing leadership and cross-functional stakeholders to translate campaign goals into clear creator-focused plans, timelines, deliverables, and activation workflows.
• Manage day-to-day creator partnership operations, including creator outreach, agency communication, briefing, scheduling, deliverable tracking, approvals, and launch support.
• Coordinate campaign logistics across multiple stakeholders, including asset delivery, content timelines, legal/approval workflows, and creator communications.
• Help identify and recommend creators who align with brand values, audience goals, campaign objectives, and community expectations.
• Maintain awareness of gaming creator trends, platform behaviors, emerging communities, and best practices across YouTube, Twitch, TikTok, Instagram, and other social channels.
• Support creator engagement opportunities connected to tentpole moments, live events, multiplayer activations, sponsored programming, and other community-facing initiatives.
• Track and interpret influencer campaign performance, contribute to reporting dashboards, and prepare campaign recaps with insights and recommendations.
• Ensure creator partnerships feel authentic, community-first, on-brand, and aligned with player expectations.
• Collaborate effectively with internal stakeholders and external partners to ensure deliverables are completed on time, on brand, and at a high quality level.

Qualifications

• 5+ years of overall professional experience in marketing, influencer marketing, creator partnerships, social media, communications, entertainment, gaming, or a related field.
• 2+ years of experience in influencer marketing, creator partnerships, talent-driven campaign execution, or creator activations.
• 3+ years of experience working in the gaming sector, ideally with a major game publisher, gaming platform, esports organization, or consumer-facing entertainment brand.
• Experience managing influencer campaign workstreams, including outreach, briefing, scheduling, deliverables, approvals, and campaign timelines.
• Strong understanding of creator platforms and social ecosystems, including YouTube, Twitch, TikTok, Instagram, and emerging channels.
• Strong analytical ability, including experience reviewing performance metrics, identifying campaign learnings, and turning insights into action.
• Ability to build strong relationships with creators, agencies, and external partners while maintaining brand and campaign standards.
• Strong written and verbal communication skills, including the ability to draft creator briefs, outreach messages, campaign documentation, and recap materials.
• Excellent organizational skills, attention to detail, and ability to manage multiple priorities in a fast-moving, culture-driven environment.
• Ability to influence without authority and collaborate across creative, marketing, legal, product, and external stakeholder groups.
• Comfortable working with operational systems such as Office 365, influencer tracking tools, CRM-style workflows, and contract/payment processes.

Preferred Qualifications

• Prior experience supporting influencer campaigns for video game publishers, gaming platforms, esports organizations, or major entertainment brands.
• Strong familiarity with gaming creator communities and how creators drive audience engagement, fandom, and community growth.
• Experience with a large, global gaming franchise or highly engaged fan/community ecosystem.
• Strong creative judgment with the ability to balance brand guidelines, creator authenticity, and campaign goals.
• Experience contributing to campaign dashboards, social performance reporting, post-campaign recaps, or executive-ready insights.
• Creative portfolio, campaign samples, creator strategy examples, or prior social/influencer work samples.
• Self-starter mindset with the ability to operate independently, move work forward, and adapt quickly as priorities shift.

Salary Range 

At Blueprint, we strive to offer competitive pay that reflects the value of our team members. Compensation for this role is influenced by a variety of factors, including skills, education, responsibilities, experience, and geographic market. For candidates based in Washington State, the anticipated salary range is $85,000– $90,000 per annum.  Please note that we typically do not hire new employees at the top of the posted range. Actual starting pay will be determined based on experience, skills, and internal equity. The final salary and job title may vary depending on the selected candidate’s qualifications and could fall outside the stated range.

Equal Opportunity Employer 

Blueprint Technologies, LLC is an equal employment opportunity employer. Qualified applicants are considered without regard to race, color, age, disability, sex, gender identity or expression, orientation, veteran/military status, religion, national origin, ancestry, marital, or familial status, genetic information, citizenship, or any other status protected by law. 

If you need assistance or a reasonable accommodation to complete the application process, please reach out to: [email protected] 

Blueprint believe in the importance of a healthy and happy team, which is why our comprehensive benefits package includes: 

• Medical, dental, and vision coverage 
• Flexible Spending Account 
• 401k program 
• Competitive PTO offerings 
• Parental Leave 
• Opportunities for professional growth and development 

Location: Remote