Industry Strategy Director

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity 

We are looking for a dynamic leader to help drive the strategy, thought leadership, and positioning to grow our Financial Services segment.  As the Industry Strategy Director, you will develop compelling and prescriptive thought leadership and present it to prospects at industry & Adobe conferences/events and 1:1 customer meetings with SVP levels and above.  You will partner with a diverse ecosystem of sales, product management, and solution consulting to bolster our industry value proposition and drive a coordinated go-to-market strategy.  As an ambassador for Adobe in the Financial Services industry, you will also partner with Adobe marketing to drive awareness of Adobe’s capabilities. 

Key Responsibilities 

Develop Adobe’s point-of-view for Financial Services: 

Build a vision and competitive positioning for the industry that resonates with Financial Services executives. This will address, for example, what are the major capabilities and use cases Adobe’s Experience Cloud enables – from customer data & analytics, advanced omnichannel personalization, cross-channel journey orchestration, creative content production, and unified measurement.  It should also address what does "amazing" look like for an omnichannel experience & customer journey, and what tactics are needed for banks, insurers, wealth and asset management companies to maximize the return from their digital programs.  You will have opportunities to collaborate with digital strategists, technologists, data scientists, and other specialists to craft a powerful point-of-view. 

Drive a coordinated strategy to grow the business:   

The Adobe Financial Services community extends across sales, marketing, pre-sales, customer success, product, professional services, and our partners. You will monitor the performance of the overall Americas business and drive long-term growth by orchestrating our strategy across functions. Typical activities include: working with sales leaders on go-to-market planning, partnering with marketing teams to amplify our industry messaging, enabling the field on how to position our capabilities to financial institutions, influencing product/engineering teams to ensure advanced capabilities/use cases are on our product roadmap, and aligning with partners on delivery of industry solutions.

Engage with senior executives as a thought leader: 

You will develop and present compelling thought leadership to senior executives in customer meetings, CxO roundtables, Adobe conferences, and industry events (e.g., Money2020). This is a role for someone who enjoys building C-level relationships, opening new doors, speaking at conferences, and advising business leaders on how to achieve success in their omnichannel transformation programs. 

What you need to succeed  

Your success is measured by driving growth in Adobe’s Financial Services vertical by setting the vision for digital transformation in the space, and by positioning Adobe as a key strategic partner in this process. 

• Experience in Financial Services, either client-side or as a trusted adviser, with specific focus in digital, marketing, omnichannel personalization, customer data & analytics, and creative production (10+ years).  

• Experience leading successful programs for omnichannel transformation, along with an understanding of strategies, operational tactics, and technologies needed to execute at scale  

• Entrepreneurial approach to finding new growth levers for the business.  

• Experience in the effective use and deployment of data for designing and managing products for measurement, collection, integration, segmentation, experience activation and monetization. 

• Outstanding executive presence and presentation skills, with the ability to inspire and engage senior level executives

• Highly collaborative with ability to lead through influence in a matrixed environment.  

• Exceptional written communication including interest in authoring thought-provoking points-of-view and conducting customer and market research.  

• Outstanding problem solving and analytical skills including talent for conducting research, analyzing data, developing hypotheses, and synthesizing recommendations.  

• Willingness to travel up to 40%

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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