IMC Specialist - Shark Beauty

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
About the Role
Shark Beauty is seeking a Beauty IMC Specialist to support the global Integrated Marketing Communications (IMC) function. In this role, you will assist in the execution of integrated marketing campaigns, working closely with internal cross-functional partners, regional teams, and external agencies. This position will focus on executing global brand campaigns, creative strategy, media planning, influencer and PR efforts, as well as supporting local market activations. You will ensure campaigns are cohesive, insight-driven, and aligned with Shark Beauty's business goals.
Responsibilities

• Campaign Support & Execution: Assist in the development and execution of global marketing campaigns across paid, earned, and owned channels. Ensure that campaign messaging and creative align with brand goals and drive consumer engagement.
• Creative Strategy Support: Contribute to the development of creative briefs and ensure creative assets are scalable and adaptable across different markets. Work with regional teams to localize creative assets as needed.
• Global-Local Coordination: Act as a liaison between global and regional teams, ensuring alignment on timelines, feedback, and activation needs. Support the execution of local activations while maintaining global consistency.
• Team Collaboration: Work closely with internal teams, including Creative, Media, Influencer, and PR, to ensure cohesive and integrated campaign execution.
• Budget & Calendar Management: Assist in managing campaign budgets and tracking expenditures. Help maintain the global campaign calendar and ensure milestones are met on time.
• Optimization & Best Practices: Help drive a test-and-learn approach by supporting the collection of insights and recommendations for continuous improvement in campaign performance and IMC processes.

Requirements

• 2-3 years of experience in marketing, with a focus on integrated marketing communications, brand strategy, or media planning.
• Experience working with cross-functional teams and external partners to support campaign execution.
• Bachelor's degree in Marketing, Communications, or a related field.
• Ability to adapt and thrive in a fast-paced, dynamic environment with shifting priorities.
• Strong attention to detail, organizational skills, and ability to manage multiple tasks simultaneously.

Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]