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Head of Employment Branding

| Greater Boston Area

MassMutual is on a journey to transform our Talent Acquisition Organization to meet the fast-paced and changing needs of our business and create a workplace of choice where innovative, diverse and exceptional people thrive together.

We will do this by: 

  • Providing an exceptional experience for candidates and hiring managers
  • Connecting people with work that matters to them and provides a sense of purpose
  • Refreshing our employee value proposition, building a well-known employment brand, and becoming a top diverse employer
  • Building an active pipeline of candidates across critical roles
  • Transforming our Talent Acquisition processes digitally and leverage new tools & technology
  • Building a culture of recruiting

Role:

The Employment Branding & Recruitment Marketing leader will build strategy and roadmap for attracting top talent to MassMutual across all levels by building and managing an innovative marketing strategy, campaigns and events including all go to market social and digital touch points.

  • Refresh MassMutual Employee Value Proposition ( EVP)
  • Partner with internal stakeholders and HR leadership to articulate, sharpen, and communicate our EVP
  • Activate refreshed EVP as a new Employer Brand and narrative that is inspirational, differentiated, ambitious and resonates across different candidate segments using traditional, social, digital channels leveraging our CRM, ATS & career site
  • Partner with key internal stakeholders to build and manage recruitment marketing strategy to support segmentation efforts across priority target groups in key functions and candidate segments
  • Create unique, scalable marketing tools and assets that will improve sourcer and recruiter efficiency and enable more effective targeting and conversion of passive candidates
  • Uncover insights that help optimize candidate communication and the digital content strategy by using candidate research and performance metrics
  • Work closely with brand, marketing, communication, CSR and other internal teams to bring employee stories to life for external candidates
  • Serve as a thought leader and educator across, Talent Acquisition, HR & businesses
  • Develop and implement media test plans to increase learning, optimize performance and maximize marketing investments
  • Build a comprehensive candidate growth strategy to attract top talent though advertising, events, email, CRM nurturing, social media and towards building sourcing and pipelining funnel
  • Partner with Talent Acquisition colleagues to help design and optimize job seekers’ experience with MassMutual from start to finish, including key digital and physical touchpoints
  • Participate in Talent Acquisition initiatives and manage special projects

Experience :

This role requires experience developing and implementing an employee value proposition, activating employment brand, building a comprehensive digital, social strategy and playbook and developing an effective governance model.

  • Bachelor’s Degree in marketing, communication, digital media or related field; MBA preferred
  • 10+ years of professional experience in Marketing, Brand, Social Media required
  • 3+ years of experience in a Talent or HR role would be preferred
  • Managing external partners and agencies to ensure marketing campaigns are executed optimally
  • Proven experience and performance in digital strategies to target, engage, and acquire diverse audiences
  • Experience building and managing social media compliance standards
  • Project management experience including creative, development, budgeting, and agency management
  • Experience with SEO, SEM, online and offline advertising and persona based marketing
  • Experience managing strategy & execution for diversity events and media campaigns and participation in best of lists
  • Networked in the digital ad and social space with ability to keep up on trends and leverage new innovation

Location:

Boston

Read Full Job Description

Technology we use

  • Engineering
  • Product
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • BashLanguages
    • GroovyLanguages
    • D3JSLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • Redux SagaLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • PostgreSQLDatabases
    • SQLiteDatabases
    • TeradataDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • TealiumAnalytics
    • SnowplowAnalytics
    • LookerAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • Aha!Management
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement

Location

470 Atlantic Avenue, Boston, MA 02110

An Insider's view of MassMutual

How do you collaborate with other teams in the company?

As a Product Owner, I spend most of my time collaborating with others across different business units. On any given day, I could be spending time brainstorming design concepts of upcoming features with our design team or assisting them with presenting these concepts to outside users as part of our user testing process.

Ryan

Digital Product Owner

What makes someone successful on your team?

Successful people on my team are: passionate, curious, receptive, and engaged. Each team member is expected to be passionate about the work that they do, and the domains in which they practice. They are always solving unique problems and must be curious about finding new solutions.

David

Digital Lead

What’s the vibe like in the office?

We work in an open floor plan, so there is a lot of opportunity for networking across roles, teams and levels. Everyone is very friendly and welcomes the opportunity to get to know other people on the floor.

Kristina

Digital Product Manager

What are MassMutual Perks + Benefits

MassMutual Benefits Overview

At MassMutual, employees have the opportunity to earn a competitive salary and bonus, enroll in an
array of benefits, and participate in programs and services that support healthy lifestyles, assist them
in building financial security for themselves and their families and help them live well-balanced lives.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
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