Brand Manager

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
The Brand Manager is responsible for developing and executing marketing strategies to promote products related to the Shark brand. This role involves ensuring cohesive messaging and brand consistency across all marketing channels.
Key Responsibilities:

• Develop and Implement Marketing Strategies: Create and execute marketing plans that align with business objectives and target audience preferences.
• Market Research: Conduct research to understand market trends, consumer behavior, and competitive landscape.
• Campaign Management: Plan, manage, and evaluate marketing campaigns, including digital, print, and social media.
• Content Creation: Develop engaging content for various marketing channels, including blogs, social media posts, and promotional materials.
• Brand Management: Ensure brand consistency and integrity across all marketing initiatives.
• Event Coordination: Organize and manage promotional events, trade shows, and product launches.
• Performance Analysis: Monitor and analyze campaign performance, providing insights and recommendations for improvement.
• Collaboration: Work closely with product development, sales, and other teams to ensure integrated marketing efforts.

Qualifications:

• Education: Bachelor's degree in Marketing, Communications, or a related field.
• Experience: 5-7 years of experience in marketing, preferably in the lifestyle industry.
• Skills: Strong analytical, communication, and project management skills. Proficiency in digital marketing tools and platforms.
• Attributes: Creative thinker, detail-oriented, and able to work in a fast-paced environment.

Additional Requirements:

• Industry Knowledge: Familiarity with lifestyle market trends and consumer preferences.
• Networking: Ability to build and maintain relationships with industry influencers and partners.

Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]