Lead product positioning, messaging, and go-to-market for Privy and Emotive. Partner with Product, Engineering, Sales, and Success to launch features, develop competitive insights, create collateral, run customer and market research, enable sales, drive adoption, and ensure consistent brand voice across channels.
We’re seeking a Head of Product Marketing who will own product positioning, messaging, and go-to-market strategy across our two platforms: Privy and Emotive. You’ll work closely with Product, Sales, and Customer Success to deeply understand our customers, drive adoption, and tell compelling product stories that convert.
What You'll Do- Own positioning and messaging for new and existing product features across email, SMS, and on-site conversion tools.
- Partner with Product and Engineering to launch new features, own the GTM process, and support adoption.
- Develop competitive insights and articulate differentiated value across customer segments.
- Create and maintain product collateral, including landing pages, sales decks, one-pagers, and in-app messaging.
- Conduct and synthesize customer and market research to inform positioning and roadmap.
- Support the Sales and Success teams with enablement tools and product training.
- Collaborate with the Growth and Lifecycle teams to fuel campaigns and product education.
- Work cross-functionally to ensure our brand voice and positioning are consistent across all channels.
Requirements
- 5-7 years of product marketing experience in SaaS, ideally in e-commerce or martech.
- You’re a strong writer who can translate technical capabilities into clear customer value.
- You thrive in scrappy, fast-paced startup environments and enjoy building from zero to one.
- You’re analytical, customer-obsessed, and skilled at turning insights into action.
- You’re comfortable leading GTM efforts and working cross-functionally across teams.
- Bonus if you’ve worked with Shopify brands, DTC founders, or e-commerce platforms.
Benefits
- High autonomy with no career ceilings.
- Challenging and interesting work.
- Amazing colleagues.
- Competitive salary and equity.
- Work remotely.
- Covered health, dental, and vision insurance.
- Regular team events and off-sites.
- Unlimited PTO and generous paid parental leave.
Privy (privy.com) Boston, Massachusetts, USA Office
201 South St, Suite 202, Boston, Massachusetts, United States, 02111
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