The Head of Product Marketing will optimize the entire web and in-app funnel, conduct A/B tests, write copy, and analyze user data for improving conversions in a high-growth mobile app environment.
About Us: We are a highly profitable, fast-scaling cybersecurity company doing 7-figure monthly revenues. Our current 100% focus is on our US mobile app, Control Plus, which protects consumers from scam calls, texts, and automates data broker removal. Operating on a strict direct-sale model (no freemium, no trials), we drive paid traffic (primarily Meta ads) directly into high-converting web funnels to sell premium annual subscriptions.
The Role: We are looking for a hands-on Head of Product Marketing. With paid acquisition already covered (creatives and media buying are a well-oiled machine), your entire universe will be everything that happens after the click: landing pages, quizzes, web funnels, and paywalls.
Your single source of truth and primary KPI is Revenue Per Visitor (RPV).
What You Will Do:
- Own the Funnel: Build, manage, and optimize the entire post-click web and in-app funnel.
- Experiment Relentlessly: A/B test landing pages, quizzes, and paywalls, launching new tests weekly.
- Master the Messaging: Write high-converting, direct-response copy tailored to the US consumer market.
- Dive into Data: Analyze user behavior deeply using Amplitude to identify drop-offs and uncover conversion opportunities.
- Build & Collaborate: Construct funnels using no-code tools (Web2Wave, Funnel Fox) and work closely with our founders, design team, and operations associate.
- Utilize AI: Leverage AI tools (Claude, ChatGPT) daily to accelerate brainstorming, copywriting, and production.
Who You Are:
- The Mobile Subscription Expert: You come from a venture studio or a B2C subscription mobile app company.
- '100% Hands-On': You are senior enough to lead the strategy, but you actually do the work. You build the funnels in no-code tools, write the copy, and architect the quizzes (while our in-house designers handle the visual assets).
- A Funnel Nerd: You are obsessed with user psychology and conversion rate optimization. You naturally study competitors, dissect what makes a funnel work, and continuously look for new ways to improve conversion metrics.
- Highly Ambitious: You are deeply driven, proactive, and thrive in a high-growth environment. You are always looking to push boundaries and reach the next level.
What We Offer:
- A highly competitive base salary.
- An uncapped performance bonus structure tied directly to the revenue targets you hit.
- Fully remote flexibility.
- Health insurance and other benefits.
- A team of 'A-players' who want to scale this beyond 8 figures/month.
Similar Jobs
Big Data • Real Estate • Software
As Head of Growth & Product Marketing, you'll lead product strategy, launches, and customer messaging while building and executing marketing plans.
Top Skills:
ContentGeoSeo
Artificial Intelligence • Cloud • Information Technology • Machine Learning • Software • Big Data Analytics • Automation
Generate and qualify new business opportunities via inbound and outbound prospecting for Account Executives. Research accounts, outreach to senior stakeholders, document qualification details (MEDDICC), prioritize accounts, and support pipeline building using SaaS sales tools and value/solution selling techniques.
Top Skills:
6SenseDemandbaseOutreachSalesloftSFDCTableau
Consumer Web • Healthtech • Professional Services • Social Impact • Software
Lead Trust Foundations product vision for identity quality, data safety (PHI/HIPAA), and proactive risk detection. Build identity verification, deidentification, risk scoring, and enforcement systems, partner cross-functionally with Legal, Compliance, Clinical, Security Engineering, and product teams, and embed trust into product launches—especially as AI features expand.
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
