Head of Product Marketing & Brand

UpKeep is building the world's first AI-powered CMMS (Computerized Maintenance Management System) to transform asset operations for the frontline. With 4,000+ customers, we’re at an inflection point. The market is shifting. AI is redefining what’s possible. We’re positioned to lead—and our story must match our ambition.

We are hiring a Head of Product Marketing & Brand to define our category, differentiate our platform, and shape how the world sees and experiences UpKeep. This isn’t about launching features. This is about owning our narrative, market perception, and go-to-market strategy in a $30B+ industry.

This role reports directly to the CEO and is a highly strategic position that combines positioning, pricing, packaging, GTM, and brand leadership into one high-impact function.

This role is required to come into the LA HQ on an as needed basis. 

Positioning & Messaging

• Define and evolve UpKeep’s core narrative and category story
• Own differentiated messaging across all product lines (CMMS, Edge, DataHub, Sensors, AI tools)
• Translate technical capabilities into clear, value-driven stories for buyers

AI Category Leadership

• Lead all storytelling around our AI roadmap and differentiation
• Partner with Product and Engineering to communicate how our AI delivers real customer value—not just hype

Industry & Segment Strategy

• Build positioning tailored to industry verticals (manufacturing, facilities, etc.)
• Identify and articulate customer pain points that align with our roadmap

Pricing & Packaging

• Partner with Product and RevOps to own monetization strategy, bundling, and pricing
• Test, validate, and iterate pricing structures that drive ARR

Go-to-Market Strategy

• Own product launches and enablement across Marketing, Sales, and CS
• Build sales collateral, messaging playbooks, customer stories, battlecards

Team Leadership

• Collaborate closely with VP of Demand Gen to ensure alignment across acquisition, ABM, events, and growth
• Build and lead a high-performing team of marketers across core disciplines including: Product Marketing, Brand, Social, Creative/Design

• 7–12+ years of experience in product marketing, GTM strategy, or category creation in high-growth B2B SaaS
• Proven experience owning positioning, pricing, and packaging
• Experience working with AI/ML products or deeply technical products a strong plus
• Ability to lead cross-functional launches and partner closely with Product, Sales, and Demand Gen
• Strong writing chops—you know how to distill complex ideas into crisp, clear, differentiated stories
• Analytical and data-driven—comfortable working in dashboards, A/B tests, and funnel metrics
• Player-coach mentality—you can lead a team, but also build the deck yourself

• Industrial software, asset management, or maintenance tech background
• Familiarity with PLG/self-serve SaaS models
• Previous experience reporting directly to CEO or founder(s)

• Thinks strategically – Develops market-shifting narratives and future-ready GTM strategies
• Leads change – Acts as a category leader and change agent, rallying the org around a bold vision
• Gets results – Executes with urgency and clarity, aligns tightly to business impact
• Communicates crisply – Inspires confidence through clear, differentiated storytelling
• Builds talent – Develops high-performance teams and empowers them to innovate
• Partners cross-functionally – Collaborates deeply with Product, Sales, and Marketing peers
• Acts with integrity – Builds trust through transparency, accountability, and care
• Role models company values – Embodies UpKeep’s mission to empower the frontline

• UpKeep is clearly recognized as the category leader in AI-powered CMMS
• Our messaging is crisp, clear, and consistently wins in-market
• Pricing and packaging are tightly aligned to value and drive expansion
• Product launches move revenue, not just awareness
• Sales and CS are armed with messaging and content that closes and expands deals
• Our brand earns attention—trusted by customers, respected by analysts, watched by competitors
  

• You’ll report directly to a visionary CEO who deeply values marketing, storytelling, and brand
• You’ll own a strategic piece of the company’s growth and category creation
• You’ll work alongside a high-impact, low-ego VP of Demand Gen
• You’ll shape the market narrative and elevate an entire industry
• You’ll work on the bleeding edge of AI and industrial tech

COMPENSATION

This role will receive a competitive base salary + annual bonus + benefits + equity. A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The pay range for this role is $200,000- $230,000 USD per year.