Head of Marketing

You will operate as a core member of the GTM leadership team, partnering closely with the CRO and executive leadership to define and drive Verve’s growth strategy.

• Own marketing’s contribution to pipeline, revenue, and deal velocity
• Build and scale a repeatable, measurable growth engine aligned to enterprise sales
• Partner deeply with Sales to improve conversion, shorten cycles, and win rates
• Develop account-based strategies targeting large industrial and logistics customers

• Establish Verve as the category leader in industrial wearables and worker augmentation
• Shape how the market understands ROI-driven ergonomics and workforce performance
• Translate complex product value into clear, compelling narratives for executive buyers
• Drive positioning across key verticals (logistics, manufacturing, distribution)

• Partner with GTM leadership to define ICP, segmentation, and expansion strategy
• Inform market entry priorities, vertical focus, and growth investments
• Influence pricing, packaging, and overall go-to-market approach
• Continuously refine the company’s GTM motion based on data and market feedback

• Develop and scale demand generation across digital, field, partner, and ABM channels
• Own funnel performance (pipeline creation, conversion, velocity) with clear metrics
• Build field and partner marketing programs aligned to enterprise sales cycles
• Support strategic partnerships through co-marketing and joint GTM efforts

• Turn customer deployments into compelling ROI stories and reference assets
• Build sales enablement that wins at the VP and C-level
• Lead product launches, segmentation, and competitive positioning
• Elevate Verve’s brand through thought leadership and industry presence

Coordinate Tradeshows and Field Events

• Maintain, update and iterate on the designs of our tradeshow booth set up
• Coordinate the schedule, staffing, and staff attendance  for the tradeshow circuit
• Align marketing strategies with Verve Motion’s partner-led booths
• Organize all lead capture and hand-off to commercial team, for  prompt follow up 

• Hire and develop a high-performing marketing team over time
• Establish the right mix of internal talent and external partners
• Create a culture of accountability, speed, and high standards

You are a builder who wants to own the growth engine - not just support it.

You think in terms of markets, not campaigns, and are motivated by defining categories and driving real business outcomes.

• 7+ years in B2B marketing, with experience in high-growth or early-stage environments
• Proven track record of building and scaling marketing from the ground up
• Deep understanding of enterprise sales motions (multi-stakeholder, ROI-driven, long-cycle deals)
• Demonstrated impact on pipeline and revenue

• You’ve operated close to revenue and understand how deals actually get won
• You can translate complex, technical solutions into simple, compelling narratives
• You’re comfortable challenging sales, not just supporting it
• You balance strategy and execution; you can think like a VP and operate like a doer
• You thrive in ambiguity and move quickly to create structure
• You build and leverage an AI-powered toolkit as a force multiplier, using generative AI and automation to scale content, research, analysis, and campaign execution so you can operate with the output of a team well before you have one
   

• Experience in industrial, manufacturing, logistics, robotics, or hardware-enabled software
• Experience helping define a new category or emerging market
• Background in sales-led or hybrid GTM environments
• You are comfortable with a moderate amount of travel, to support tradeshow and field events
• A demonstrated track record of integrating AI tools into marketing workflows to accelerate pipeline generation, personalize outreach at scale, and build high-quality sales enablement, with a clear perspective on where AI adds leverage and where human judgment is essential

We offer:

• The opportunity to make an immediate and visible impact in a fast-growing company with lots of potential as we work towards transforming worker safety, well-being and experience of millions of workers in the US.
• Passionate and fun teammates.
• Wear robots at work!

Verve is dedicated to building a diverse team of individuals who are committed to contributing to an inclusive environment. Some of our core values include respect for all, serving the greater good, and welcoming individuals from diverse backgrounds, experiences, and perspectives.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Even if you do not check every box, but see yourself contributing, please apply.