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About This Role:
As the Senior Director, Head of Immunology Communications, you will be in charge of raising awareness of Biogen’s’ rapidly expanding presence in immunology and driving strategic product communications plans for the franchise. Reporting to the Head of Global External Communications and Media, the individual is responsible for developing and executing internal and external multi-channel strategies that elevate Biogen’s immunology portfolio, prepare the market in anticipation of multiple potential launches, and lead strategic execution of product communications plans. This role will have a specific focus on oversight and execution of product communications for its lupus franchise, while also being responsible for overseeing strategy for additional immunology assets, including in nephrology.
This person will work closely with the Head of External Communications and Media on enterprise proactive storytelling around Biogen’s growing leadership in immunology and value creation. This role will have the support of two Associate Directors with a portion of their time dedicated to franchise assets.
What You’ll Do:
• Serve as the senior communications advisor to the Product Development and Commercialization Leads for the immunology franchise, as well as being the primary contact for the US Lupus Commercialization Team.
• Develop narratives and messaging platforms, informed by patient and marketing insights, for the franchise and individual products that differentiate Biogen’s programs and strategy.
• Lead oversight of the development and execution of integrated, multi-channel pre-launch and launch communications strategies and market-shaping campaigns across digital, internal, external, and traditional platforms.
• Manage the news flow of anticipated announcements and proactive storytelling opportunities.
• Be responsible for building and maintaining relationships with additional key internal and external stakeholders – such as Biogen advocacy leads – to ensure collaboration and alignment with business objectives.
• Oversee external communication agencies to ensure timely, high-quality, and brand-aligned deliverables.
• Develop measurable goals to track the impact and effectiveness of communication strategies.
• Stay updated on internal and external developments and industry trends to ensure timely and relevant communications.
• Manage and track communication budgets to ensure strategic allocation and cost efficiency.
Who You Are:
You are a strategic thinker with a passion for healthcare communications and a strong background in immunology and experience in lupus. Your ability to lead integrated communication strategies, understand media and manage high-profile campaigns sets you apart. You excel in aligning stakeholders towards common goals and building relationships with, and mentoring team-members. Your proficiency in navigating complex, fast-paced environments, combined with your excellent storytelling and interpersonal skills, makes you a valuable leader in the field.
Required Skills:
• Bachelor’s degree required; Master’s degree preferred
• 12+ years’ experience in healthcare or pharmaceutical communications, with strong preference for experience in lupus, autoimmune, dermatologic, and nephrology areas.
• Significant pre-launch and product launch experience, especially in managing large awareness-driving campaigns and high-profile, first-to-market approvals.
• Strong understanding of regulatory and compliance requirements in healthcare communications.
• Demonstrated success in leading integrated, multi-channel communication strategies.
• Strong stakeholder engagement and agency/vendor management experience.
• Experience managing advocacy or advocacy-adjacent programs.
• Experience in developing internal communications assets.
• Ability to navigate a fast-paced, matrixed organizational environment.
Preferred Skills:
• Experience in media relations and working with journalists and trade publications
• Mix of in-house and agency experience
• Strong analytical skills to measure and drive communication performance.
• Advanced knowledge of digital communication platforms and application of trends to enhance communications efforts.
Additional Information
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:
- Medical, Dental, Vision, & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays + 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10,000 per calendar year
- Employee Resource Groups participation
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
Biogen Cambridge, Massachusetts, USA Office
225 Binney Street, Cambridge, MA, United States, 02142
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