Manage and scale multichannel B2B SaaS growth marketing programs across paid search, paid social, display, outbound, and organic channels. Own full-funnel campaign execution, landing page optimization, conversion testing, budget management, KPI reporting, and attribution analysis. Use AI tools to improve media buying, creative development, and personalization while partnering with sales, design, content, and operations to drive qualified enterprise pipeline.
Overview
We are on a mission to revolutionize the cloud infrastructure backup industry for enterprise customers. Led by a team of successful serial entrepreneurs and ex-Amazon senior leaders, we secured $500 million in funding from prominent VCs like Sequoia, Lightspeed, Greenoaks, BOND, and Elad Gil, and we’re gearing up for an exciting journey and rapid growth.
We’re looking for a smart, forward-thinking Growth Marketing Manager who brings a data-driven mindset and deep technical curiosity to the table (and gets &$@# done!). If you’re excited about architecting a modern digital growth engine and leveraging AI to scale a B2B SaaS leader, we want to hear from you!
Key Responsibilities- Help architect the Growth Engine: Execute and manage a modern digital growth engine spanning paid search, paid social, display, automated outbound, and organic channels to drive enterprise lead generation and pipeline.
- Own the Full Funnel: Lead end-to-end campaign execution—from ad creation and landing page optimization to conversion testing and budget management—to maximize ROAS.
- Drive Continuous Experimentation: Develop a rigorous test-and-learn roadmap (A/B, multivariate, and AI-assisted) to improve CPOpportunity and scale evergreen programs.
- Leverage AI Innovation: Evaluate and deploy emerging AI tools to streamline media buying, creative generation, and UX personalization.
- Analyze & Optimize: Maintain a living dashboard of KPIs (MQLs, SAOs, Revenue) and produce weekly actionable insights on performance.
- Collaborate Cross-Functionally: Partner with Design, Content, Ops, and Sales to ensure message-to-market fit and friction-free lead hand-offs.
- Support Strategy & Budget: Partner with the Director of Demand Generation to forecast spend scenarios and model growth potential while maintaining efficiency.
- 4+ years of experience owning multi-channel digital acquisition programs at a B2B SaaS or digital-first enterprise.
- Proven track record of building and scaling SEM, SEO, and paid social programs that materially increase pipeline and revenue.
- Deep platform proficiency in Google Ads, LinkedIn Ads, Google Analytics/GA4, Search Console, and CMS/AB testing tools.
- AI-Forward: Hands-on experience leveraging AI/ML-powered tools for media management, creative iteration, or CRO.
- Data-Driven: Advanced Excel/Sheets skills and comfort translating large datasets into plain-English recommendations for stakeholders.
- Funnel Expert: Strong grasp of B2B funnel metrics (MQL→SAO→SQO) and attribution modeling.
- Startup Ready: A proactive communicator who stays curious, works independently, and thrives in a fast-paced environment.
- Be part of a passionate and innovative team driving change in the cloud backup space.
- Opportunity for professional growth in a fast-paced startup environment.
- Competitive salary and benefits package.
Similar Jobs
Big Data • Cloud • Software • Database
Develop and execute product-led growth, lifecycle marketing, and technical audience programs for Voyage AI. Drive awareness, onboarding, activation, adoption, expansion, and continued usage through campaigns, experiments, content, emerging channels, and cross-sell strategies. Partner with Product, Product Marketing, Analytics, Builder Relations, and Data Science teams. Segment audiences, analyze customer and product data, monitor funnel KPIs, optimize messaging and experiences, and identify scalable growth opportunities.
Top Skills:
AIAPIsEmail MarketingIn-Product MarketingLifecycle MarketingLlmsProduct-Led Growth AnalyticsRetrieval Technologies
Software • Business Intelligence
Owns the marketing strategy and performance engine for ContractWorks, driving qualified demand, pipeline, and customer acquisition. Responsibilities include managing paid and organic campaigns, optimizing conversion funnels, running experimentation, developing lifecycle and nurture programs, managing budgets and vendors, analyzing marketing performance, and partnering cross-functionally with Sales, Product Marketing, Customer Marketing, and Revenue Operations.
Top Skills:
Google AdsGoogle AnalyticsHubspotLinkedin AdsSalesforceSeo
Software
Own and scale the B2B account-based marketing strategy for improveit 360. Responsibilities include target-account selection and tiering, buying committee engagement, intent and personalization programs, Sales alignment, MQA funnel ownership, ABM technology strategy, performance measurement, and roadmap development. The role partners closely with Sales, RevOps, Marketing Operations, Paid Media, Content, Product Marketing, and Events to drive account engagement, pipeline, and revenue.
Top Skills:
6SenseDemandbasePropensitySalesforceZoominfo Marketingos
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
