About Mirakl
Mirakl is the leading provider of eCommerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.
Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.
Mirakl is trusted by Macy’s, Saks, Henry Schein, The Knot, 1800-Flowers, Best Buy, Lowe's, Ulta and 450+ industry-leading businesses worldwide. For more information: www.mirakl.com.
Mirakl Connect is a leading ecosystem platform connecting sellers, partners, and operators to accelerate growth and innovation in the marketplace economy. By linking enterprises with a curated network of sellers and service providers, Mirakl Connect helps businesses scale their marketplaces quickly and efficiently.
Role OverviewThe Sr. Growth Marketing Manager will own the strategy and execution of demand generation and customer acquisition initiatives globally. In this highly visible and hands-on role, you will design and implement integrated campaigns, drive measurable pipeline growth, and collaborate cross-functionally to ensure all marketing efforts align with Mirakl Connect’s business priorities and growth targets.
Key Responsibilities- Design, launch, and optimize multi-channel marketing campaigns (paid media, SEO/SEM, email, social, partnerships, events) to generate high-quality leads and drive customer acquisition.
- Develop integrated marketing plans that align with business goals and customer needs, combining digital and offline tactics.
- Collaborate closely with Product, Sales, and Content teams to ensure consistent messaging and seamless lead handoff.
- Oversee A/B testing, audience segmentation, and campaign personalization to maximize engagement and conversion.
- Track, analyze, and report on campaign performance using tools like Google Analytics, HubSpot, and Salesforce.
- Leverage data-driven insights to refine strategies, improve ROI, and achieve lead and pipeline targets.
- Work with creative and product marketing teams to develop compelling assets, offers, and messaging tailored for the SMB audience.
- Ensure effective campaign rollout and performance, adapting tactics as needed for local markets.
- 5+ years of experience in marketing, with a strong track record in demand generation and customer acquisition, ideally targeting SMB audiences.
- Hands-on experience with paid acquisition (Google Ads, Facebook, LinkedIn, etc.) and organic channels (SEO, content marketing).
- Experience with field marketing or account-based marketing (ABM) is a strong plus.
- Strong analytical skills, with proficiency in campaign measurement and reporting tools.
- Excellent communication, project management, and cross-functional collaboration skills.
- Ability to thrive in a fast-paced, high-growth environment and balance strategic thinking with hands-on execution.
We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a hyper-growth company at the heart of digital transformation for the world’s most forward-thinking organizations, we strongly encourage you to apply to any of our roles, even if you think you’re not an exact match.
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Mirakl Boston, Massachusetts, USA Office
Our new downtown Boston office is located in the 100 Summer Street building, offering great amenities and convenient to main transportation hubs, including South Station and Downtown Crossing. We are also near to High Street Place and several other fun restaurants, bars, and local activities.
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