The Growth Marketer will lead top-of-funnel lead generation and oversee integrated marketing across various channels, focusing on performance optimization and analytics. Responsibilities include developing marketing roadmaps, managing partner relationships, and ensuring strategic alignment with creative execution.
About Credit Key
Credit Key is on a mission to disrupt B2B lending. We help businesses of every size, including large merchants and growing companies, access the capital they need to run operations, fund growth, and seize opportunities. Whether it’s e-commerce at checkout (think Affirm, Klarna) or paying for invoices, services, and equipment, we make flexible pay-over-time solutions simple and reliable.
We’re a fully funded, fast-growing startup that moves quickly, solves hard problems, and always delivers real value to our customers. Our technology is core to the business, and we constantly innovate while maintaining the stability and reliability of the systems that got us here.
This role oversees social, email/SMS, paid media, affiliate, and e-commerce strategy, with a strong focus on paid digital advertising, analytics, and performance optimization.
This individual contributor role reports directly to the Chief Revenue Officer.
What you'll do
- Own top-of-funnel lead generation strategy across paid and organic channels, with accountability for pipeline volume, CPL, and lead quality metrics
- Develop and oversee integrated marketing roadmaps across paid media, social, email/SMS, and e-commerce
- Support partner relationships—leading calls, guiding strategy conversations, and translating business goals into clear marketing direction
- Oversee performance and analytics, connecting numbers to narrative and using data to inform optimization and decision-making
- Approve and refine deliverables across channels, ensuring they are strategically sound, detail-oriented, and partner-ready
- Collaborate closely with the creative team to ensure marketing strategy and creative execution are fully aligned
- Lead reporting and insights—clearly communicating results, learnings, and next steps internally and externally
What we're looking for
- 5 - 7 years experience marketing within fintech, lending, marketplace, or enterprise retail environments strongly preferred
- Demonstrated experience running performance marketing campaigns with accountability for ROAS, CAC, CPL, and LTV — across Google Ads, Meta, and affiliate or partner channels
- You've marketed a financial product, a marketplace, or a B2B SaaS platform and you understand that the path from impression to funded merchant is longer and more nuanced than a DTC conversion funnel. You know how to build lead gen infrastructure, not just run campaigns
- Proficiency with collaboration and analytics tools (Shopify, Hubspot, Google Workspace, Notion, Meta Business Suite, Google Ads, etc.)
- Fintech or lending compliance familiarity is a plus
- Experience with co-marketing or partner marketing programs
- Bachelor's degree
Ideal candidate
- Deeply analytical, with the ability to connect performance metrics to brand and business outcomes
- Experienced in project-managing complex workflows
- Strong written and verbal communication skills, including the ability to write, edit, and approve copy across channels
- Confident leading partner conversations and presenting strategy and results
- Passionate about building and scaling digital-first brands
- Comfortable wearing multiple hats in a fast-paced, lean-resourced startup environment
Why Credit Key
- Competitive compensation + equity
- Great healthcare benefits
- PTO
- 401k Match
- Supportive, low ego, highly collaborative team environment
- Work from home stipend
Top Skills
Google Ads
Google Workspace
Hubspot
Meta Business Suite
Notion
Shopify
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