About Us
HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, from marketing agencies to entrepreneurs to small businesses and beyond. Our platform empowers users across industries to streamline operations, drive growth, and crush their goals. HighLevel processes over 15 billion API hits and handles more than 2.5 billion message events every day. Our platform manages 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million domain names.
Our People
With over 2000+ team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.
Our Impact
Every month, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.
Learn more about us on our YouTube Channel or Blog Posts
About the Role:
We’re hiring a Senior Growth Marketer to lead and build our verticalization growth framework improving product adoption, activation, and expansion across key industry segments.
This is a highly strategic, builder-style role. You will not simply execute campaigns — you will design and implement a repeatable system for driving above-baseline growth in specific industries.
You will spend:
50% of your time focused on the Marketing Agency avatar
50% expanding into additional priority industries (e.g., Home Services and other high-growth verticals)
Your mission: deeply understand how businesses in each vertical succeed (or struggle) with HighLevel, and create structured, scalable resources that improve their onboarding, activation, and long-term growth.
This role is ideal for someone who can create clarity from complexity, build structure from scratch, and operate with high autonomy.
What You’ll Be Doing:
Vertical Growth Framework
Build and implement a repeatable framework to drive adoption and growth across priority industries
Identify vertical-specific friction points and translate insights into measurable growth initiatives
Marketing Agency Vertical (50%)
Own growth strategy, education, and positioning for the agency segment
Improve onboarding, activation, and expansion through targeted content and cross-functional initiatives
Expansion Verticals (50%)
Research and prioritize high-opportunity industries (e.g., Home Services)
Develop industry-specific playbooks, courses, messaging, and growth strategies
Education & Cross-Functional Impact
Create scalable training and content that simplifies complex product capabilities
Partner with Product and Customer facing teams to improve vertical-specific user experience and adoption
Public Speaking & Events
Represent HighLevel at conferences, meetups, and industry events
Speak confidently about the product, use cases, and industry growth strategies
Travel 25% or more to attend and present at events
What You’ll Bring
Experience building strategy from zero, not just optimizing existing systems
Strong writing skills with the ability to simplify complex concepts
Comfort with public speaking, workshops, and customer-facing environments
Strategic thinking paired with executional excellence
Ability to operate autonomously and create structure where none exists
Analytical mindset with the ability to tie initiatives to measurable growth impact
Comfort influencing cross-functional teams without formal authority
Experience/Education/Certifications Required:
5+ years in growth marketing, product marketing, lifecycle, or product-led growth roles
Familiarity with SaaS platforms, product onboarding patterns, and B2B user journeys.
Comfortable leading initiatives across multiple stakeholders and delivering results without needing formal authority.
Why HighLevel?
High-growth company with a devoted user base and a huge market opportunity
A unique chance to shape not just product marketing, but also education and certification strategy
Collaborative team culture
Smart, passionate colleagues and room to lead
Equal Employment Opportunity Information:
Top Skills
Similar Jobs
What you need to know about the Boston Tech Scene
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
