Growth Marketer

It's fun to work in a company where people truly BELIEVE in what they're doing!

Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of over 1,900 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients.

The Field Services Group at Fullsteam is a group of SaaS companies that serve field service businesses across a broad range of services including cleaning, HVAC, electrical, pest control, landscaping, and specialty contractors. Our mission is to deliver technology that simplifies operations, enhances customer experience, and accelerates revenue for service-based businesses.

FSG operates as a unified team with shared go-to-market strategies, centralized operations support, and coordinated technology investments—while retaining the vertical expertise and brand equity of each business unit.

Job Summary:

We are seeking a hands-on, data-driven Growth Marketer to lead customer acquisition and retention across six fast-growing BUs within Field Services. This role is responsible for building and scaling a high-performance growth engine across paid media, SEO, conversion rate optimization, and lifecycle marketing. You’ll run experiments, optimize funnels, and collaborate with cross-functional teams to drive measurable results. Ideal candidates are analytical, self-directed, and passionate about full-funnel growth—combining marketing, product, and strategy to accelerate revenue and customer engagement.

Primary Responsibilities:

1. Experimentation & A/B Testing

• Run tests on everything from landing page layouts and email subject lines to pricing and onboarding flows.
• Set clear hypotheses, measure results, and iterate rapidly to find what drives growth.

2. Data-Driven Decision Making

• Dive deep into analytics tools to understand user behavior, drop-off points, and opportunities for improvement.
• Build dashboards, run cohort analysis, and uncover actionable insights.

3. Customer Acquisition

• Execute and optimize paid acquisition campaigns (Google, Meta, TikTok, etc.).
• Drive SEO/content strategies to grow organic traffic and leads.
• Explore referral systems, partnerships, and other scalable acquisition loops.

 4. Retention & Lifecycle Marketing

• Improve user retention through optimized email sequences, push notifications, and in-app messaging.
• Build onboarding journeys and engagement loops that keep users active and coming back.

5. Growth Loops & Virality

• Maintain a performance dashboard to track full-funnel health from impression to pipeline dollar generated.
• Develop self-sustaining growth loops (e.g., referrals, user-generated content).
• Lead conversion rate optimization (CRO) across all key acquisition touchpoints including paid landing pages, lead forms, and demos.
• Think long-term: how can every user help in the next?

6. Collaboration with Product & Engineering

• Partner with product teams to improve UX, onboarding, and feature adoption.
• Identify friction points in the funnel and propose high-impact fixes.

Skills & Competencies:

• Proven track record of running experiments, optimizing funnels, and scaling acquisition.
• Deep experience in performance marketing (Google Ads, Meta, etc.) and SEO.
• Strong analytical skills — you’re comfortable using the associated tools like.
• An understanding of HTML and basic website editing — able to make quick landing page tweaks or collaborate closely with developers.
• Product-minded: you think beyond just marketing and into how the product drives growth.

• Curious, scrappy, and outcome driven.

Minimum Qualifications:

• Bachelor’s degree in Business, Engineering, or a related field; MBA or advanced degree preferred or equivalent experience.
• 3–5 years of hands-on growth marketing experience, ideally in a B2B company.
• 3+ years of  WordPress CMS (or similar platforms) for content management and optimizations.
• 3+ Experience with lifecycle marketing tactics (email, push, in-app).

Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.