Responsibilities:
Design and execute high-performing creative for email and paid marketing (campaigns, lifecycle flows, product launches, and promotions)
Create compelling paid media assets across social, display, and other digital platforms, with a strong understanding of performance marketing principles
Translate performance data into creative decisions, analyzing what’s working, what’s not, and why
Think idea-first while aligning all creative to clear business objectives and KPIs
Collaborate cross-functionally with Growth, CRM, and Marketing teams to concept and iterate on creative that drives results
Continuously test, learn, and optimize creative based on performance data and insights
Ensure all designs are responsive, accessible, and optimized across devices and platforms
Maintain and evolve design systems, best practices toolkits, and templates for email and paid media to ensure consistency and scalability
Manage production-ready files and handoff, ensuring accuracy across formats and platforms
Apply strong attention to detail across typography, layout, and visual hierarchy, particularly in conversion-focused environments
Contribute to a high-performing, collaborative creative culture
Qualifications:
3+ years of experience in digital design, with a strong focus on email and/or paid media within an agency or in-house team
Proven experience designing for performance marketing channels, with an understanding of how creative drives conversion
Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma
Experience designing and building email templates (e.g., understanding of email design best practices, responsiveness, and platform constraints)
Familiarity with platforms and workflows related to email and paid media (e.g., CRM tools, ad managers, testing frameworks)
Strong understanding of responsive design, UX principles, and conversion-focused design thinking
Ability to manage multiple projects, iterate quickly, and work in a fast-paced environment
Curiosity to understand what creative resonates with which audiences and why
A portfolio demonstrating both strong design craft and performance-oriented thinking
Familiarity with AI tools and a willingness to experiment to improve efficiency and output
High attention to detail, organization, and file management
Interest in fitness, health, or performance is a plus
Top Skills
WHOOP Boston, Massachusetts, USA Office
1 Kenmore Sq, Boston, MA, United States, 02215
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