Graphic Designer

Job Title: Graphic Designer
Department: Marketing / Creative
Reports To: Creative Director / Marketing Manager
Employment Type: Full-Time
 

Position Summary

The Graphic Designer is responsible for creating visually compelling and brand-consistent designs across digital and print media. This position works closely with marketing, communications, sales, and other departments to develop creative materials that effectively communicate the company's products, services, brand identity, and messaging.

The ideal candidate is creative, detail-oriented, organized, and able to manage multiple projects and deadlines while maintaining a high standard of visual quality.

Key Responsibilities
Develop creative concepts and visual designs for digital and print materials.
Create graphics for websites, social media, email campaigns, advertisements, presentations, brochures, flyers, posters, and other marketing materials.
Maintain and strengthen the company's visual brand identity across all communications.
Collaborate with marketing and other teams to understand project objectives, audiences, and requirements.
Translate concepts, ideas, and written content into effective visual designs.
Create layouts, illustrations, icons, infographics, charts, and other visual assets.
Prepare files for digital publication and professional printing.
Edit and retouch photographs and other visual content when required.
Resize and adapt designs for different platforms, formats, and devices.
Review designs for accuracy, consistency, alignment, typography, color, and overall quality.
Incorporate feedback from managers, clients, and stakeholders into final designs.
Manage multiple projects simultaneously while meeting deadlines and priorities.
Maintain organized design files, templates, brand assets, and project documentation.
Ensure all designs follow company brand guidelines.
Research current design trends and identify opportunities to improve visual communication.
Work with printers, vendors, photographers, developers, and other external partners when necessary.
Assist with website, email, social media, advertising, and other digital content.
Stay current with design software, tools, technologies, and industry best practices.
Perform other creative and design-related duties as assigned.
Required Qualifications
Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, Marketing, or a related field preferred.
Previous professional graphic design experience or equivalent portfolio experience.
Strong understanding of typography, color theory, composition, layout, and visual hierarchy.
Proficiency with graphic design and creative software.
Strong creative and conceptual thinking skills.
Excellent attention to detail.
Ability to manage multiple projects and meet deadlines.
Strong communication and collaboration skills.
Ability to accept feedback and revise designs effectively.
Strong understanding of branding and visual consistency.
Professional portfolio demonstrating relevant design work.
Preferred Qualifications
2+ years of professional graphic design experience.
Experience with Adobe Creative Cloud, including Photoshop, Illustrator, and InDesign.
Experience creating content for social media and digital marketing campaigns.
Experience with web design or basic UI/UX principles.
Experience with motion graphics, video editing, or animation.
Basic knowledge of HTML/CSS is a plus.
Experience with photography or photo editing.
Experience working with marketing teams or advertising agencies.
Key Skills
Graphic design
Visual communication
Branding
Typography
Color theory
Layout and composition
Adobe Creative Cloud
Photoshop
Illustrator
InDesign
Digital design
Print design
Social media design
Photo editing
Creative problem-solving
Project management
Communication
Attention to detail
Time management
Performance Expectations / KPIs

Performance may be evaluated based on:

Quality and creativity of design work
Adherence to brand standards
Accuracy and attention to detail
Timely completion of projects
Ability to meet project requirements and deadlines
Stakeholder and client satisfaction
Consistency across marketing materials
Effectiveness of visual communication
Organization of design files and assets
Ability to manage multiple projects efficiently
Working Conditions
Work may be performed in an office, remote, or hybrid environment.
Regular use of computers and graphic design software.
May require extended periods of computer and screen use.
May occasionally require work outside standard business hours to meet project deadlines.
Collaboration may occur with internal teams, clients, vendors, and external creative partners.
Compensation & Benefits

Salary: $[XX,XXX–XX,XXX] annually / $[XX.XX–XX.XX] per hour

Benefits may include:

Medical, dental, and vision insurance
Paid time off
Paid holidays
401(k) or retirement plan
Life and disability insurance
Performance bonuses
Professional development and training
Employee discounts
Remote or hybrid work options, where applicable