Go-to-Market (GTM) Systems Manager, Marketing

We are seeking a strategic and technically adept GTM Systems & Tools Manager to support our dynamic Business Operations team. This individual will take ownership of many systems within our go-to-market (GTM) technology stack, with a primary focus on marketing technologies. In this role, you will manage, optimize, and scale tools like Marketo, 6sense, ZoomInfo, Chili Piper, Clozd, Drift, Ringlead, and Salesforce to enhance the efficiency and effectiveness of our marketing, sales, renewals, and customer success teams. You will partner with GTM leaders, Operations Analysts, and IT to drive process improvements, ensure data integrity, and empower the GTM teams to achieve their goals. The ideal candidate brings deep expertise in marketing and sales systems, a passion for solving complex problems, and a proven track record of success in managing technologies within a fast-paced SaaS environment. You will play a critical role in shaping the marketing technology strategy and driving business success.

Key Responsibilities

Systems Management

·      Serve as the primary administrator and subject matter expert for marketing tools (e.g., Marketo, 6sense, ZoomInfo, Chili Piper, Clozd, Drift, Klue) and other GTM tools like Salesforce.

·      Design, implement, and maintain scalable processes within GTM systems and tools to support marketing workflows, including lead management, campaign tracking, and performance analysis.

·      Manage integrations between marketing tools and other systems in the tech stack to ensure seamless data flow and reporting.

·      Monitor system performance, troubleshoot issues, and ensure data accuracy and integrity across all platforms.

Tool Optimization & Enablement

·      Evaluate, recommend, and implement new marketing tools and technologies to enhance productivity and drive revenue growth.

·      Partner with enablement teams to support training of GTM teams on effectively using marketing systems and tools, ensuring adoption and best practices.

·      Develop and maintain documentation, training materials, and GTM systems and tools resources.

·      Collaborate with GTM leadership and revenue operations to identify pain points and implement solutions to improve efficiency and effectiveness.

Process Improvement

·      Continuously assess and improve marketing processes, workflows, and system configurations to support business growth.

·      Stay up-to-date on industry trends and best practices in marketing technology and operations.

·      Lead projects to streamline operations, reduce manual work, and enhance the overall marketing, sales, renewals, and customer success team experiences.

Cross-Functional Collaboration

·      Partner with Marketing, Sales, Finance, and Customer Success teams to align systems and processes with business objectives.

·      Work closely with IT and other stakeholders to ensure system security, compliance, and scalability.

·      Act as a liaison between marketing teams, IT, operations teams, and external vendors to resolve issues and optimize tool performance.

Reporting & Analytics

·      Ensure data consistency and accuracy across all reporting tools and systems.

·      Enable revenue operations and business intelligence teams to build dashboards, reports, and analytics that provide actionable insights to marketing leadership.

Preferred Qualifications

Education & Experience

·      5+ years of experience in marketing operations, marketing systems management, or a similar role in a SaaS environment.

·      Deep expertise in marketing automation tools like Marketo and familiarity with Salesforce.

·      Hands-on experience with marketing tools such as 6sense, ChiliPiper, Clozd, ZoomInfo, Ringlead, Drift, Klue, or similar platforms.

·      Proven track record of managing and optimizing marketing technology stacks.

Skills & Competencies

·      Strong technical aptitude with the ability to learn new tools and systems quickly.

·      Excellent problem-solving skills and attention to detail.

·      Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.

·      Exceptional communication and interpersonal skills, with the ability to work effectively with cross-functional teams.

·      Data-driven mindset with strong analytical and reporting capabilities.

·      Adobe Certified Master - Marketo Engage Architect or similar Marketo certification

·      Salesforce Administrator Certification (preferred but not required).

If you are passionate about leveraging technology to empower marketing teams and drive business growth, we’d love to hear from you! Apply now to join our team as a GTM Systems & Tools Manager.