Global Product Marketing Manager- Stores & Cryo

Company Overview

At Azenta, new ideas, new technologies and new ways of thinking are driving our future. Our customer-focused culture encourages employees to embrace innovation and challenge the status quo with novel thinking and collaborative work relationships.

Azenta Life Sciences is a global leader in the life sciences space with headquarters in Burlington, MA, and offices and operations worldwide. We are a market leader in automated sample management solutions and genomic services across areas such as drug development, clinical and advanced cell therapies for the industry's top pharmaceutical, biotech, academic and healthcare institutions globally.   We provide unparalleled capabilities with our lab analysis, sample management and storage services, informatics software, and consumables, with the largest installed base managing millions of samples globally.

How You’ll Add Value

We are seeking a highly motivated and experienced Global Market Development (GMD) Manager for our Automated and Cryogenic Storage Solutions portfolio to join our team. The GMD Manager will drive the go-to-market strategy, growth, and adoption of our portfolio and will work closely with marketing leadership.

What You’ll Do

Key Responsibilities:

- Develop, implement, and measure strategic marketing plans and tactics globally using a customer-centric approach, helping to drive awareness, consideration, and purchase.

- Conduct detailed analyses of customer segments, competitor activity, business trends, and market opportunities in partnership with product management.

- Ensure alignment with business strategy and goals as defined by the business leadership team.

- Develop market launch strategy, implementation and sustaining plans supporting new product introductions to achieve revenue goals.

- Drive incorporation of the product portfolio into broader customer workflows and customer journeys.

- Optimize and develop engaging digital marketing content, including web, video, social media, programmatic display, paid search, and email automation.

- Lead participation in key industry and company-organized conferences, webinars, and virtual events, finding opportunities to showcase products and data.

- Collaborate with team members and contribute strategic insight and content related to pan-Azenta campaigns (like CGT, etc.).

- Collaborate with commercial and regional colleagues to ensure sales enablement effectiveness.

- Assist with development of sales training and customer education material in collaboration with product management, R&D, and commercial teams.

- Oversee campaign reporting and lead generation funnels driven by marketing activities.

-Interact with senior leadership related to marketing strategy and results.

-Assist with key strategic projects as identified by marketing leadership in support of a customer-first approach and continuous process improvement.

What You Will Bring

- Bachelor’s degree in the scientific field OR business, marketing, engineering or a related field with experience in life sciences, biotechnology, or biopharma sectors.

- 5+ years of experience in developing marketing strategies and implementing marketing plans that drive demand for products and/or services in the life sciences market.

- Demonstrated ability developing strategic go-to-market plans to drive global adoption of new products and services.

- Proficiency in digital marketing with experience that includes display advertising, search engine marketing and optimization, social media, and automation approaches.

-Excellent verbal and written communication skills, comfortable interacting with internal and external audiences, strong interpersonal and relationship-building skills.

- Ability to work in a highly matrixed organization as a collaborative partner who can influence across functional teams and geographies.

- Ability to translate performance metrics into impactful business decisions and a continuous improvement mindset.

- Experience with automated and cryogenic solutions in the life sciences industry is a plus.

EOE  M/F/Disabled/VET

Azenta is an Equal Opportunity Employer. This company considers candidates regardless of race, color, age, religion, gender, sexual orientation, gender identity, national origin, disability or veteran status.

The posted pay range for this position is an estimate based on current market data and internal pay structure. Final compensation may vary above or below this range depending on factors such as experience, education (including licensure and certifications),  qualifications, performance, and geographic location, among other relevant business or organizational needs.