Fractional Director of Business Development for Digital Assets (Advisor Network)

About Arootah

Arootah is a talent solutions firm purpose-built for the alternative investment industry. We advise and we execute, covering the full talent spectrum from entry to exit across five services: Talent Acquisition, Fractional Leadership, Talent Development, Retention & Compensation, and Transition. 

Most talent firms solve one problem. Because we cover the full spectrum, we can help clients identify and solve the right one. We start with diagnosis, then deliver. 

Our team has run alternative investment firms at the highest levels as COOs, CFOs, and CCOs. That operator experience, combined with 15+ years of alternatives-specific recruiting and a network of 700+ vetted advisors across 18 functional disciplines, is what makes the advice credible and the execution reliable. We also draw on a network of 600+ coaches, deploying those with specific experience guiding senior executives in the alternatives industry. 

One industry. One talent partner. Entry to exit. 

Learn more: https://arootah.com/ 

Who We’re Looking For

Arootah is searching for experienced Directors of Business Development, Directors of Marketing and Directors of Fundraising to consult our client base.  As a consultant, you will work with our clients to provide expert advice. Having previously served in a senior role as a Director of Business Development or Director of Marketing, you have specific, hands-on experience strategically executing a successful marketing campaign. Whether it is a new manager looking to raise assets for the first time or an existing manager looking to diversifytheir existing investor base, you have the expertise to help our clients define their marketing message and enhance their overall business development efforts.   

Core Areas of Expertise

• Provide advice and guidance to Arootah clients who seek help with their business development needs. This will involve consulting and sharing your experience as an expert in Business Development, or Marketing, helping clients to:   

• Develop realistic and effective monthly action plans.   

• Identify internal and contextual roadblocks.    

• Break apart goals into actionable steps.    

• Devise a plan of action for each goal.   

• Provide the client with resources associated with implementing their action plan. Implement policies, procedures, and control measures.  

• Review, analyze and report on client tools and resources to ensure industry best practices.     

• Evaluate each client’s advancement toward goal actualization through key performance indicators (KPIs) and scoring matrices.    

• Maintain and share detailed and accurate records of consulting results (challenges, breakthroughs, etc.).    

• All aspects of the day-to-day management and oversight of marketing efforts, including the development of marketing decks and collateral material, sourcing leads, practing investment pitches, and coaching our clients to meet their business development needs.       

• Develop an efficient and effective strategy for maximizing the resources of the team to meet marketing objectives, including conducting practice presentations, question/answer sessions, mock interviews, and due diligence preparation.    

• Help craft the sales narrative around products and organize a communication and marketing plan to attract and retain clients and investors.   

• Supervise activity of fund marketing staff through the use of regular meetings and the implementation of sales management reporting tools.    

• Train, mentor, and help educate junior staff so that they may develop into highly effective marketers.   

• Work closely with internal groups at the firm including senior management, operations, risk management, legal, and compliance to ensure client and regulatory requirements are satisfied and to ensure accuracy of RFP/DDQ responses.     

• Assist in the cultivating of relationships and bringing awareness to diverse sources of capital, distribution channels and professional relationships.    

• Review all potential financing, seeding arrangements, joint venture and revenue sharing arrangements to ensure industry best practices.    

• Serve in a sales consultant capacity to properly identify and target markets, potential investors, coordinate outreach campaigns and help build brand awareness and trust.     

What You Bring

• Minimum of Bachelor’s Degree in Communications, Marketing, Sales, Finance, or Business Administration, or a related field.    

• MBA, CFA, CAIA,or advanced degree is a plus. Sales or financial industry designations (such as Series 7 or Series 63) are a plus.        

• A minimum of ten years of professional experience in a similar Business Development or Capital Raising role with demonstrated success in raising assets for a digital asset firms.   

• Demonstrated success in raising assets in partnership with an Institutional Sales Team to cultivate client leads and facilitate relationship building and client engagement for alternative investment strategies and family offices.   

• Experience collaborating with sophisticated institutional clients, prospective clients, and a proven ability to develop new opportunities.  

• Deep knowledge of digital assets. Understanding of multi-asset sectors and investment types, including, but not limited to public equity (long/short), private equity, fixed income, and absolute return oriented multi-strategy.    

• Demonstrated analytical and quantitative skills and superb written and verbal skills.    

• Confident client presentation skills (in person and phone) with strong follow-through skills.    

• Strong team player with an entrepreneurial predisposition and strong interpersonal skills necessary to interact with personnel across senior levels of the firm.