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Go-to-Market Strategy Director

| Greater Boston Area

Go-to-Market Strategy Director

Company Description

Rapid7 is helping organizations around the globe advance securely. Our technology, services, and community-focused research simplify complexity for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate routine tasks. With more than 7,400 customers across 120 countries, Rapid7 is a recognized leader in cybersecurity that has proudly earned numerous industry accolades and strong recognition for our technology and culture. Learn more at www.rapid7.com.

The Opportunity

Rapid7 is looking for a passionate Go-to-Market Strategy Director who will propose, create and manage global pricing, packaging, and promotions to accelerate our go-to-market business models, provide clear value to our customers, and deliver growth and profitability to Rapid7. As a member of the Product Marketing team, you will be a critical partner to Product Management, Sales, Finance and other cross-functional teams. Leveraging deep knowledge in go-to-market (GTM) strategy and business models, and working cross-functionally to thoroughly understand our customers, competitors, market, and business economics, the GTM Strategy Director will propose innovative business models and approaches, and work with cross-functional teams to research, test, establish and implement pricing, packaging, and promotions. This is an individual contributor role at this time, but an extremely influential one - you could truly impact Rapid7’s ability to drive increased revenue and deliver a differentiated customer experience.

Essential Responsibilities

  • Work collaboratively with our Product Marketing, Sales, and Marketing teams to understand customer needs, buying patterns, channels and how Rapid7’s product and services can maximize share of customer wallet.
  • Working early in the product development cycle, ideate and propose new product and service pricing and packaging.
  • Regularly review existing price structures and levels to identify opportunities to deliver more value for Rapid7 and customers, such as increasing market share, facilitating customer adoption, or better capturing market value.
  • Identify and propose new packaging, product reconfigurations, bundling and price promotions to capitalize on new market opportunities, and increase adoption and success for specific market segments, geographies or other opportunities.
  • Work as a business partner with our FP&A and pricing/revenue analytics team, helping them to identify and implement improvements in analytical techniques and data infrastructure to improve the quality of pricing decisions.
  • Conduct customer and partner interviews to gain insight as well as research industry-relevant business models.
  • Present pricing proposals to executive staff; manage price proposal and approval processes, working collaboratively with Finance and Operations to analyze and execute pricing changes.
  • Ensure that price changes are communicated effectively both internally and externally to customers, partners, and any other key constituents, working collaboratively with Product Marketing and Sales. Craft messaging and positioning to help our go-to-market teams and channels differentiate and succeed.
  • Lead research to test pricing hypotheses, support proposed changes, and identify opportunities, as outlined above.
  • Working with finance, analyze, understand and communicate, internally, the impact of price changes to existing customers.
  • Measure the impact of price changes, and communicate results internally, including comparisons to expectations and goals.
  • Work collaboratively with our Product Marketing, Sales and Marketing teams to develop online pricing strategies and implementation.

Job Requirements

  • Masters in Business Administration, Finance, Economics or related fields
  • Background in subscription products and technology services
  • 3 to 5 years experience in pricing and packaging strategy and analysis preferably for Saas or subscription products
  • 2 to 4 years of experience in a business strategy or product marketing function.
  • Experience in top-tier strategy consulting, private equity or similar firm a plus
  • High degree of emotional intelligence, with the ability to facilitate and influence change, and collaborate effectively with stakeholders across the organization
  • Excellent communication skills with the ability to communicate complex ideas and analysis, simply and visually
  • Proven ability to operate effectively in a fast-paced, entrepreneurial company in which cross-functional teamwork and initiative are musts


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Location

Rapid7 is conveniently located between the North End and West End of Boston, with plenty of restaurants, bars and public transport close by.

What are Rapid7 Perks + Benefits

Culture
Volunteer in local community
Once a year, Rapid7 offices across the globe close for the day so employees can volunteer.
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes Ping Pong.
Stocked Kitchen
Rapid7 has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored sparkling water you can handle.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Promote from within
Time allotted for learning
Online course subscriptions available
Paid industry certifications
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